|
| |
|
| |
|
|
Importance of balneology in Slovakia
Hrubcová, Petra ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
Diploma thesis describes importance of balneology in Slovakia. Thesis contains importance and role of balneology in tourism, czechoslovakia history of balneology in the period 1918 - 1993, contemporary situation and trends of balneology in Slovakia and comparison of Czech and Slovak balneology. There is a hypothesis of similar balneology history of the Czech Republic and Slovakia as a result of their similar political history and there is a hypothesis of different nature curative resources.
|
|
|
Spa and young generation
Cholavová, Ivana ; Mlejnková, Lena (advisor) ; Hulanová, Magda (referee)
This diploma thesis is focused on spa region in the Czech Republic. The thesis is divided into theoretical and practical part. The theoretical work's aim is to qualify basic concepts and to mention legal framework relating to the topic. The theoretical part is focused on foundation of first spas in Europe and mainly in our country too. The significant piece of this theoretic part contains some information about relation of tourism to spa. It is finished by mentioning trends, opportunities and threats in future. The practical part is focused on analysis of present spa offer. The significant piece of the practical part deals with the data acquired from questionnaires filled in by young people. The aim was to verify the statements mentioned at the beginning of the diploma thesis. The results can be useful for extension of spa offer.
|
|
| |
|
|
Development of Spa Services in Ostrožská Nová Ves
CIBULKOVÁ, Jana
The Thesis disserts particularly on spa services in the municipality of Ostrožská Nová Ves which is situated in the South Bohemian region near the city of Uherské Hradiště and lists 37 spa resorts in the Czech Republic. The subject of the research is especially spa tourism, its history and present state in the above location and an analysis of the resort. The objective of the Bachelor Thesis is to introduce questions concerning spa services in our country and to present the municipality of Ostrožská Nová Ves as a sulphur spa resort which specializes mainly in dermal and motoric problems. The research has been divided into 2 parts {--} a direct enquiry in the local spa resort and an opinion poll of guests in this resort. The practical part of the Thesis is to propose a new service for spa guests concerning hipotherapy treatment.
|
|
|
Marketing information system project in the respective company
MAŠKOVÁ, Irena
The topic of the final-year dissertation is: Marketing information system (MIS) project in the respective company. I did my final-year dissertation at Lázně Aurora, s.r.o. in Třeboň.The objective of the dissertation was to analyse situation of the current MIS at Lázně Aurora and to compare it with the situation characterised in the bachelor{\crq}s degree dissertation. Marketing researches would follow. After analysing Lázně Aurora{\crq}s existing MIS, I came to the conclusion that the Internal Information System which Lázně Aurora has in place, is of a high standard. The company also has a good quality Reporting Information System. I see some shortcomings in Lázně Aurora{\crq}s Marketing Survey System, as the company focuses in its surveys on existing or past clientele only. This means that the company conducts only part of a comprehensive marketing survey, which is more a sales support or client retention attempts. At present, Lázně Aurora misses a marketing system to support decision making. As the cause of the MIS shortcomings I see the fact that at present demand exceeds supply, and therefore Aurora does not see the need to make full use of the MIS. I performed two marketing researches. In the first questionnaire survey I made use of the existing questionnaire of Lázně Aurora and applied it according to the Aurora{\crq}s management instructions only to the current clientele. On the basis of the shortcomings identified in the marketing research system of Lázně Aurora I proposed (as a part of the main goal of the final-year dissertation) a variant of the questionnaire survey, which is more correct from the marketing point of view. I have completely worked out a new marketing research on the basis of the questionnaire elaborated by me and applied it to the sample of randomly selected respondents from the wide public. The results generated from both questionnaire surveys were positive for Aurora, but nevertheless it would be advisable to conduct a series of further marketing surveys, focusing mainly on the needs and wishes of not only existing, but also prospective guests. I believe that in the future, collecting information from quality marketing surveys and correctly functioning MIS will be for Aurora essential for maintaining their competitiveness on the spa industry market.
|
|
|
The Significance of Slovenian Spa Tourism – Comparison with Czech Republic
Hnátková, Andrea ; Valentová, Jana (advisor) ; Mertlíková, Gabriela (referee)
The thesis concentrates on characteristics os Slovenian balneology and its comparison with spa tourism in the Czech Republic. It comes out of a hypothesis that balneology of both states has a similar tradition. The European spa tourism is identified as a health tourism on our continent. The thesis includes definition of basic ideas of balneology, health tourism and approaching Slovenia as a tourist destination. The second part concentrates on characteristics of Slovenian balneology, conditions of offering spa treatment and statistics of Slovenian balneology. It shortely depicts 15 Slovenian health resorts which are certified by the state. The comparison with Czech republic is based on table system. Firstly, the compared data are put for the Czech Republik, secondly there is the comparison with Slovenia.
|
|
|
Řízení a organizování ve společnosti Lázně Luhačovice, a.s.
Bič, Petr ; Dědina, Jiří (advisor)
Práce mapuje jednak to, na jakých základech stojí a čím se v současné době zabývá management některých českých lázní, jak v těchto lázních probíhá řízení a organizování. Dále se věnuje jednotlivým aspektům řízení a organizování ve společnosti Lázně Luhačovice, a.s. v kontextu českého lázeňství. Práce prezentuje teoretické poznatky o organizování a řízení na praktickém příkladě, nastiňuje určitý možný vývoj a doporučení pro zlepšení.
|
|
|
Vliv lázeňství na zaměstnanost na Třeboňsku
Chmelová, Jana ; Tomková, Magdalena (advisor) ; Krebs, Vojtěch (referee)
Cílem diplomové práce je potvrzení, případně vyvrácení hypotézy, že nízká míra nezaměstnanosti v mikroregionu Třeboňsko je způsobena přítomností lázní v tomto regionu. Práce se zabývá souvislostmi lázeňství s cestovním ruchem a jejich ekonomickými a sociálními dopady na třeboňský mikroregion. Teoretická část popisuje obecná východiska trhu práce a zabývá se charakteristikou analyzovaného mikroregionu a třeboňských lázní. Analytická část se zabývá vlivem lázeňství a s ním souvisejícího cestovního ruchu na zaměstnanost v mikroregionu Třeboňsko. Následuje analýza zaměstnanosti a nezaměstnanosti na Třeboňsku ve sledovaném období. Na závěr je uveden nástin budoucího rozvoje lázeňství a cestovního ruchu Třeboňska a s tím spojené výzvy a doporučení.
|
guest ::
