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Hodnocení kvality služeb v lázeňském cestovním ruchu
Profotová, Klára
Profotová, K. The Evaluation of Quality of Services in Spa Tourism. Diploma thesis. Brno: Mendel University, 2019. The text describes the quality of services, satisfaction and loyalty. Spa tourism is also discussed here. Subsequently, the text focuses on quality and customers. The quality of services in Luhačovice Spa is evaluated in practical part. Furthermore, the dependence between quality factors, customer satisfaction and customer loyalty in Luhačovice Spa is examined. IPA analysis is also applied here and recommendations for spa facilities in Luhačovice are then deduced.
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CJEU Case C-351/12, OSA
Gantner, Filip ; Žikovská, Petra (advisor) ; Wünschová Pujmanová, Alexandra (referee)
1 Abstract Title: CJEU Case C-351/12, OSA The purpose of this thesis is to analyse the proceedings before the Court of Justice of the European Union in case C-351/12, OSA, beginning with the reference for a preliminary ruling from the Regional Court in Pilsen until the judgment of the CJEU. In case C-351/12, OSA, the CJEU was asked to answer the following three questions: (i) if it is in compliance with the EU law to apply the exception stated in Section 23(3) of the Czech Copyright Act also to the spa facilities which are thus not obliged to pay royalties for performing the broadcast in its bedrooms; (ii) if there is a possibility to rely on a directive in a dispute between individuals; (iii) if the monopoly for single (monopoly) copyright collecting society is acceptable from the perspective of EU law and whether the monopoly copyright society does abuse its dominant position. The introduction shortly presents the chosen subject and the structure of the thesis. Chapter one is dedicated to the facts of the dispute in the main proceedings and introduces the issue and legal argumentation of both parties to the main proceedings. Chapter two examines the first referred question by summarizing relevant provisions of Czech, European and international law, historical development of different versions of the...
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Regional differences in Czech republic balneology
Vopatová, Tereza ; Kouřilová, Jana (advisor) ; Silovská, Hana (referee)
The goal of this thesis is to describe chat is the diference between spa regions around Czech republic with respect to the orientation of the individual spa by health problems and the terms of sevices provided by the spa. The theoretical part describes tourism in genaral from which spatourism is genareted as one of many. The practical part describes individual spa regions of Czech republic and the care which they provide. In every region are listed spas and their characteristics. When rating the individual spas I used as thema in criteria, which I selected, statistical data of the number of spa facilities, number of beds and number of spa visitors. The work then summarizes the differentiations of the spas in the Czech republic which are based on a few selected indicators. The valuation was to determite which region has greater or less or potential then the others.
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Analysis of Spas In the South Bohemian Region
Matejová, Kateřina ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
The aim of this diploma thesis is to analyse spas in the South Bohemian Region and according to obtained data to compare spa facilities. The analysis is focused on the spa facilities, which are registered at the Institute of Health Information and Statistics of the Czech Republic. Its content defines basic terminology of spa industry, then follows the characteristic of a current state of spas in the Czech Republic and the introduction of the South Bohemian Region and particular spa places. The next part focuses on the very analysis of spa facilities, provided services and economic and operating indicators. The outcome of this work is a comparison of the spa facilities and an assessment of a current state of spas in the South Bohemian Region.
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Communication to the public of broadcast works by radio or television receivers as an economic right in copyright and the exception thereto in favour of health establishments
Věžníková, Petra ; Boháček, Martin (advisor) ; Votava, Tomáš (referee)
The intellectual property concept of 'communication to the public of the broadcast works by radio or television receivers' in Article 23 of the Czech copyright act is a current issue especially in a relation to the exception to this right in favour of health establishments that has been called in a question in front of both Czech courts and CJEU. The most important criteria of communication to the public -- laid down by CJEU -- suggest that the concept should be interpreted broadly, covering all transmissions, regardless of the means used and the nature of the place for the communication. A public refers to an indeterminate but fairly high number of people who constitute so called new public. In order to fall within the scope of a lawful exception the criteria of the so called 'three-step test' must be met as well as the formal criteria stated in the abovementioned Article. The most recent cases discussed in this work dealt with the transmission of the protected works by means of television sets located in the bedrooms of the guests of spa establishments. Although it was held by CJEU that this exception does not comply with EU law, it is still part of the Czech law and Czech courts must cope with it.
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Spa and wellness in travel agencies offer
PRŮŠOVÁ, Mirka
The aim of the dissertation was the evaluation of the present condition of the travel agency offers in the area of spa and wellness services in the South Bohemia. The other aim was comparing the services in this country and in Germany and making an innovative package which was called "Spring refreshment for women".
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Meaning of spa for entreprenuerial subjects in Czech Republic and Hungary
Magenheimová, Aneta ; Mlejnková, Lena (advisor) ; Keprta, Martin (referee)
Cílem práce bylo provést komparaci České republiky a Maďarska z hlediska současného stavu lázeňství, systému poskytování lázeňské péče, počtu lázeňských zařízení v zemi a jejich právních forem podnikání. Dále provést srovnání konkrétního lázeňského zařízení v České republice s lázeňským zařízením stejné právní formy podnikání a obdobného významu v Maďarsku z hlediska marketingového mixu, vyjádřit význam lázeňství pro subjekty podnikající v lázeňství pomocí statistických údajů z oblasti lázeňství. V závěru práce identifikovat silné a slabé stránky, příležitosti a ohrožení lázní v České republice a Maďarsku pomocí SWOT analýzy, na jejím základě stanovit návrhy a doporučení pro lázeňská zařízení v České republice.
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