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Development of Competitiveness of Company
Cundová, Kateřina ; Konečný, Marek (referee) ; Zich, Robert (advisor)
The master’s thesis concerns with a theme of strengthening competitiveness of a travel agency, which makes tours to abroad. Theoretical part of the work includes knowledge about competitiveness and strengthening of the competitiveness. In practical part are knowledge used in a practice. The main part of the work is analysis of the travel agency and microeconomics and macroeconomics environment, which influences the company. These analysis are made because of raise proposal for strengthening competitiveness of the travel agency.
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Development of Competitiveness of Company
Horák, Tomáš ; Beránek, Lukáš (referee) ; Zich, Robert (advisor)
This diploma thesis addresses the issue enhancing the competitiveness of the company QUALITY GELATO DOLCE S.R.O. The company runs network of the confectionery’s shops under the business name AIDA. The theoretical part reviews the literature concerning the competitiveness of the company and aspects enhancing competitiveness. The theoretical aspects are used in the analytical part. The analytical part identifies the company, investigates its external and internal environment. Based on analytical findings, the assignment proposes improvements enhancing the company’s position on the market. The work presents specifics steps towards better competitiveness.
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Development of Competitiveness of Company
Horák, Tomáš ; Beránek, Lukáš (referee) ; Zich, Robert (advisor)
This diploma thesis addresses the issue enhancing the competitiveness of the company QUALITY GELATO DOLCE S.R.O. The company runs network of the confectionery’s shops under the business name AIDA. The theoretical part reviews the literature concerning the competitiveness of the company and aspects enhancing competitiveness. The theoretical aspects are used in the analytical part. The analytical part identifies the company, investigates its external and internal environment. Based on analytical findings, the assignment proposes improvements enhancing the company’s position on the market. The work presents specifics steps towards better competitiveness.
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Development of Competitiveness of Company
Cundová, Kateřina ; Konečný, Marek (referee) ; Zich, Robert (advisor)
The master’s thesis concerns with a theme of strengthening competitiveness of a travel agency, which makes tours to abroad. Theoretical part of the work includes knowledge about competitiveness and strengthening of the competitiveness. In practical part are knowledge used in a practice. The main part of the work is analysis of the travel agency and microeconomics and macroeconomics environment, which influences the company. These analysis are made because of raise proposal for strengthening competitiveness of the travel agency.
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Modern communication and social networks during working hours
Chytilová, Petra ; Hubinková, Zuzana (advisor) ; Kašparová, Eva (referee)
This work deals with the use of modern communication and social networks in Czech companies - wheather the modern networks improve the efficiency of workers. And than there is a comparison of Czech companies with foreign companies in the networking opportunities for business and marketing purposes. I set out two hypotheses: hypothesis 1: The effectiveness of employee labor increases with the use of communication and social networks during working hours and hypothesis 2: In contrast to foreign companies in the Czech Republic do not support the use of communication and social networks for marketing and other business purposes. To determine the situation on the Czech market, I have used the questionnaire, whose outputs are first analyzed and then compared with researches on similar or identical topics. The conclusion is that the usage of modern communication and social networks in Czech companies is underused and poor in contrast with foreign firms.
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Konkurenceschopnost firmy EMICO Group, spol. s r.o. na českém trhu - Internetový obchod Megaobchod.cz
Sachrová, Michala ; Černá, Jitka (advisor) ; Kačín, Radovan (referee)
Bakalářská práce analyzuje postavení společnosti Emico Group, spol. s r.o., provozovatele internetového obchodu MEGAOBCHOD.cz na českém internetovém trhu. Mezi použité aplikované analýzy patří analýza odvětví, analýza konkurence, analýza zákazníků, PEST analýza, marketingový mix a shrnutím je SWOT analýza, která se snaží odhalit silné a slabé stránky společnosti a do budoucna možné příležitosti či ohrožení.
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