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Boys in social media: perspective of gender identity
Brouns, Eliška Donostia ; Hájek, Martin (advisor) ; Tesárek, Jan (referee)
This bachelor's thesis deals with the topic of boys on social media. It focuses mainly on gender aspects of this phenomenon. Based on a research and study of professional literature, and a qualitative method of in-depth interviews, it points out certain problems in the process of creating one's own identity, and explains aspects of this phenomenon. In-depth interviews establish if there is a certain relationship between the creation of one's own identity and gender in both online and offline environments, and whether these two types of identities intersect. The findings are explained on the basis of citations and categories exerted from conducted interviews with the respondents.
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The specifics of communication in hookah community on Facebook
Kopáček, Jakub ; Závozda, Petr (advisor) ; Soukup, Martin (referee)
This thesis deals with the topic of how the members of online community of hookah smokers (hookah community) communicate. The core of the thesis lies in the quantitative content analysis of the content published in three hookah community Facebook groups. The results of the analysis are complemented with insight gained through semi-structured interviews conducted with seven members of the hookah community, using qualitative analysis. The first part of the thesis outlines the new media, describes basic terminology and concepts of social networks and marketing communication, provides an introduction into the topic of online communities, and describes hookahs, the hookah community, and the commercial entities involved in the hookah industry. The second part of the thesis describes the methodology of quantitative and qualitative research, presents the obtained findings, and provides their summary utilizing the knowledge presented in the theoretical part of the thesis. The thesis aims to describe and evaluate the current state of communication within the hookah community Facebook groups and map the presence of commercial communication in the analyzed content.
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Evaluation of the effectiveness of marketing campaigns
HOUŠKOVÁ, Šárka
The goal of the dissertation called "Evaluation of the effectiveness of marketing cam-paigns" is to describe, analyze, and with usage of Data Envelopment Analyst (DEA) to evaluate certain campaigns. The dissertation describes political election campaigns of certain political party.
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