|
|
Marketing Mix of a Selected Publisher on the German Market
Čičatková, Denisa ; Růžička, Oldřich (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of the international marketing mix of a selected publishing house from the Czech Republic entering the German market. The thesis is divided into three main parts. The theoretical part characterizes the concepts related to the issues of the thesis. The analytical part of the thesis contains an analysis of the current situation of the selected publishing house and the German market using several analyzes. The analytical part of the work is further extended by a quantitative survey of sales prices in the German online market and a questionnaire survey. The design part of the thesis deals with proposals and recommendations in the field of the entire marketing mix (4P), which the selected publisher will use to enter the German market.
|
|
|
Marketing Mix of a Selected Publisher on the German Market
Čičatková, Denisa ; Růžička, Oldřich (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of the international marketing mix of a selected publishing house from the Czech Republic entering the German market. The thesis is divided into three main parts. The theoretical part characterizes the concepts related to the issues of the thesis. The analytical part of the thesis contains an analysis of the current situation of the selected publishing house and the German market using several analyzes. The analytical part of the work is further extended by a quantitative survey of sales prices in the German online market and a questionnaire survey. The design part of the thesis deals with proposals and recommendations in the field of the entire marketing mix (4P), which the selected publisher will use to enter the German market.
|
|
|
Role of illustration in understanding a text at primary school
Cimerová, Barbora ; Hausenblas, Ondřej (advisor) ; Reissner, Martin (referee)
The aim of this thesis is to explore the region of illustrations in the books for children and youth not only from the illustration itself, but also in the context of the relationship of illustration and text. The theoretical part deals with the development of the illustrations, visual and reading literacy and areas of reading comprehension. It touch upon topics of the maps of learning progress. The thesis bringing the possibilities of work with illustrations in lessons of literature education at primary school. The practical part of the thesis fucuses on the particular teached hours of literary education in the first, third and fifth grade, in which the work with illustrations with the aim of text comprehension is used. Furthermore, the practical part brings a range of other interesting books suitable for similar work in lessons of literary education to the reader. Keywords: Illustration, books for children and youth, reading comprehension, literary education, reading literacy
|
guest ::
