|
|
Manifestation of Deflectivization in Contemporary Czech - The Tendency Not to Inflect Some First Names in Connection With Surnames
Kripnerová, Nella ; Sojka, Pavel (advisor) ; Adam, Robert (referee)
This thesis deals with the issue of deflectivization in contemporary Czech, specifically the tendency not to inflect some first names in connection with surnames. The theoretical part focuses on the dynamics of the development of contemporary Czech, explains the concepts of norm and codification, describes variant forms in the language and clarifies the causes of language changes. He then defines a relatively new tendency - deflectivization and gives some specific examples of it. In connection with the non-declension of some names, it clarifies how such names should be inflected. The aim of the practical part is to compare the results of the questionnaire survey, which aims to find out to what extent deflectivization tendencies manifest themselves in the Czech population, with the results reported in the CNK and to evaluate whether or not there is a tendency to inflect these names prevailing. KEYWORDS Development tendencies of contemporary language, variation, language norm, codification, deflectivization, declension, first name, surname
|
|
| |
|
|
Phenomenon of first name in marketing campaign
Lukáš, Ondřej ; Černá, Jitka (advisor) ; Barczay, Lukáš (referee)
Personalization gains importance in marketing campaigns and is an interesting trend for companies and their marketing campaigns. The goal of the bachelor thesis Phenomenon of first name in marketing campaign is the analysis of communication campaigns based on the first names. The theoretical and methodological part is devoted to the topic of targeted marketing and personalization using the first name and methodology of the quantitative research of the campaign We Are City, Who Are You?. The practical part is devoted to the marketing campaign analysis We are City, who are you? and its comparison with Coca-Cola, Nutella and Starbucks approach to using first names.
|
|
|
Biblical personal names in Czech Sign Language
Matušková, Marie ; Petráňová, Romana (advisor) ; Vaňková, Irena (referee)
(in English): In biblical times, names had their meanings but these days, we (and not only Czechs) do not perceive them anymore. This is one concern. Names in written languages have been translated or transcribed since Septuagint and Vulgata and therefore, their meanings have been beginning to be lost for the readers. They see just sounds in them. What does it mean in the matter of translating the names of biblical people into Czech Sign Language? And what about their meanings? We do not know much. And that is the topic of this thesis, its goal is to discover the origins of biblical people's sign names in Czech Sign Language and to find out their motivation. The thesis is proceeded from language data gathered through video excerption method from Bible bez hranic (Bible without boundaries) and elicitation method done amongst the deaf respondents from two teams (Prague, Brno). Both teams use identical signs due to their cooperation on the translation, which means the resulting sign names for biblical people must be unified, if possible. In Bible bez hranic project, the differences in sign names usage among the Deaf and sign names used in the project happened to be found. This thesis describes these differences and divides the elicitated sign names according to classification done by Radka Faltínová...
|
|
|
Lahovice in sources of collective character 17th-19th century.
Smítková, Alena ; Ebelová, Ivana (advisor) ; Woitschová, Klára (referee)
The thesis "Lahovice in sources of collective character 17.-19. century" treats informations from the register of births, marriages and deaths of the church St. James the Greater in Zbraslav in 1652-1800 years. The purpose of this thesis next to basic demographical data is the first name question - what or who had a bearing on this selection. Here are writing out all first names of this time together with the main factors, which have been able to decide on bearing the first name.
|
|
| |
|
|
Family Names in the Surroundings of the Village of Brloh
TANZEROVÁ, Markéta
The subject of this bachelor?s thesis is an onomastic analysis in the municipality of Brloh. The chief intention is to gather and analyse in detail ?cottage-derived? names in the South Bohemian village of Jaronín, which forms part of the above-mentioned municipality. The theoretical part deals with onomastics in general, the emphasis being put on the development of Christian names and surnames. Furthermore, it tries to explain that proper names are closely connected with local life and historical development ? it is proper names in particular that give a clearer picture of local historical events. A valuable source of information is mainly ?cottage-derived? names, which, unlike surnames and Christian names, have never been codified in writing. Their phonetic alterations reflect local dialectal phenomena. The language situation, as well as the dialectal one, is strongly influenced by the fact that up to 1946 people of two nationalities, Czech and German, lived at Jaronín. That?s why dialectal phenomena of both the Czech and German language used in our territory can be watched there. For the comprehension of how both languages blend, ?cottage-derived? names are an inestimable source.
|
guest ::
