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Jewellery as an art object.
MAKOVCOVÁ, Monika
This bachelor's thesis deals with a topic from the field of jewelry, which constitutes an integral aspect of human cultural history. The theoretical part of the work discusses jewelry, its functions and types, and also maps the development of jewelry in the period of ancient cultures. The practical part documents the process of crafting original porcelain jewelry, drawing loose inspiration from organic motifs and the cultural heritage of ancient Egypt.
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Business Plan - Purchase of Modern Technology
Zaplatilová, Andrea ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The aim of diploma thesis is to create the business plan for investment in technological equipment for midsize company, which operates in the jewelery manufacturing industry. The various options for financing the investment are considered in this thesis, including the possibility of drawing subsidies from EU structural funds. By using the methods of evaluation of investment was chosen the most effective way of funding and formulated my own proposals and recommendations.
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Design of E-shop
Hamala, Jakub ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
Bachelor’s thesis describes procedures during creation of e-shop. Description starts with input analysis, continues with design of information architecture, design of graphic layout and ends with programming and inserting of websites on the internet. These procedures are applied and real model eshop is created. Bachelor’s thesis is focused on a usability of shop design and its utility in the real world.
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The Rings
Cendelínová, Kateřina ; Záhora, Zdeněk (referee) ; Vaněk, Vojtěch (advisor)
The project with the title “The Rings” is a simple card game designed for two players. The theme and content of the game is thematically related to rings, which I have been working on for a long time (also on the material level of jewellery making). The card game can be played by players of any age, but I primarily targeted preschool and school-age children. The aim of my bachelor thesis is to introduce children to the craft of ring making in a fun way. An important element of the visual part of the game is the recognition of the images (illustrations) and their correct composition. This leads to the application of stylized drawings that illustrate selected parts of the ring-making process.
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The Rings
Cendelínová, Kateřina ; Záhora, Zdeněk (referee) ; Vaněk, Vojtěch (advisor)
The project with the title “The Rings” is a simple card game designed for two players. The theme and content of the game is thematically related to rings, which I have been working on for a long time (also on the material level of jewellery making). The card game can be played by players of any age, but I primarily targeted preschool and school-age children. The aim of my bachelor thesis is to introduce children to the craft of ring making in a fun way. An important element of the visual part of the game is the recognition of the images (illustrations) and their correct composition. This leads to the application of stylized drawings that illustrate selected parts of the ring-making process.
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Design of E-shop
Hamala, Jakub ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
Bachelor’s thesis describes procedures during creation of e-shop. Description starts with input analysis, continues with design of information architecture, design of graphic layout and ends with programming and inserting of websites on the internet. These procedures are applied and real model eshop is created. Bachelor’s thesis is focused on a usability of shop design and its utility in the real world.
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Business Plan - Purchase of Modern Technology
Zaplatilová, Andrea ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The aim of diploma thesis is to create the business plan for investment in technological equipment for midsize company, which operates in the jewelery manufacturing industry. The various options for financing the investment are considered in this thesis, including the possibility of drawing subsidies from EU structural funds. By using the methods of evaluation of investment was chosen the most effective way of funding and formulated my own proposals and recommendations.
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Jewel as evidence of medieval material culture
MARKOVÁ, Petra
This work deals with the portrayal of jewelry in material from 13th to 15th century. Based on foreign and czech scholar literature, metal and textile finds of museum and archeological nature. The Goal of this work is the basic knowledge of the jewelry during the high and late medieval and its influence of cultural history.
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E-marketing strategy for introducing peruvian products in selected European country
Tejada Rodriguez, Adriana Cecilia ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee)
The Internet has revolutionized the way the world used to work by becoming a crucial part in people's lifestyle. Nowadays, the speed and extent with which people can communicate has reached unimaginable levels, affecting significantly their behavior and the way they do business. This thesis aims to clarify how does business models have changed with the implementation of the Internet by introducing one of its newest e-business models, an "online store" and its following e-marketing plan concepts. Similarly, the thesis also aims to elaborate a project where this e-business model is used to introduce Peruvian products to the Belgian market and evaluate its viability. For this purposes, an e-marketing plan of the mentioned project was developed including macro and micro analysis and customer analysis with its respective marketing research, finalizing with the elaboration of the e-marketing mix strategies. The results of the project revealed that most of the changes of implementing Internet in the business process become noticeable in the formulation of the marketing mix strategies. Regarding the project itself, the study concluded that there exist the right conditions in the country and its potential customers to be profitable. Nonetheless, success will only be reached by the effective implementation of the promotional strategies that help create brand-awareness and loyal relationships with the customers.
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Podnikatelský plán maloobchodu - Zlatnictví
Řeháček, Petr ; Krause, Josef (advisor) ; Ilievová, Vladimíra (referee)
The goal of this work is to find the conditions and responsibilities important for start and expansion business in the Czech Republic, especially to get and organize business plan merge including its feasibility. I think about retail with gold and silver jewelry, ground glasses, watches and porcelain. This business activity falls under buying and selling goods and services. To achieve goals of this work I'll seperate it on two parts - theoretical and practical. In first part I'll putt my mind generally on the characteristics of business and business plan. Also I'll write something about choosing of corporate form, options how to finance the business plan, about organisation providing various services to the other firms and also something about gold history and Assay office. In practical part I'll focus on doing concrete business plan. I'll analyze market environment to found new potencial clients, their needs and buying decision, potencial risks, competition, their weaknesses and threats, and try to using it against them.
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