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Learner goals and attitudes to mistakes from an ELT and ELF perspective
Dunková, Jiřina ; Quinn Novotná, Veronika (advisor) ; Gráf, Tomáš (referee)
The present research focuses on students' attitudes and preferences towards English language learning at Czech private language schools. In essence, the thesis focuses on unearthing the relationship and attitudes of students towards language mistakes, goals, and creativity. The study approaches language learning from more and less norm-bound perspectives and the English as a Lingua Franca (ELF) paradigm is introduced. In connection with the main focus of the research the intention is also to detect tendencies that could hint at the suitability of integrating knowledge about ELF into English Language Teaching (ELT). To obtain original data from the selected target group I conducted a mixed-method research (a questionnaire survey and in-class observations). The key concepts discussed are: mistakes, learner goals, learner needs, accuracy and language creativity (or 'languaging'). Key words: EFL, ELF, learner goals, accuracy, language creativity, languaging.
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Mistakes: curse or blessing? The ELF perspective
Dunková, Jiřina ; Quinn Novotná, Veronika (advisor) ; Gráf, Tomáš (referee)
The present research focuses on students' attitudes and preferences towards English language learning at Czech private language schools. The study approaches language learning from two perspectives, the English as a Foreign Language (EFL) paradigm and the English as a Lingua Franca (ELF) paradigm. The key concepts discussed are: mistakes, re-labelled modifications, learner goals, learner needs, language models, accuracy and language creativity (or 'languaging'). Key words: EFL, ELF, learner goals, language models, accuracy, language creativity, languaging
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Kefíref as marfketing fenomen
Sudíková, Tereza ; Klabíková Rábová, Tereza (advisor) ; Zezulková, Markéta (referee)
The thesis Kefírer: the marketing phenomenon aims to analyse this unusual Czech brand that is based on Adolf Hitler parody. The brand gained attention due to black humour communication connected to Hitler and became very popular. Nevetheless, it was just a short- time effect. Firstly, the thesis presents the brand creation and the brand development and compares this case to similar trends. The next part describes marketing, marketing communications and brand building related to Kefírer. The next chapter analyses the specifics of marketing texts especially from the point of stylistics. The following part states the fundings of the research conducted by the author. Revealed facts allow to clarify brand attitude and efficiency of marketing communications. The last chapter aims to evaluate the unique case of Kefírer and give a recommendation for the other brands.
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Learner goals and attitudes to mistakes from an ELT and ELF perspective
Dunková, Jiřina ; Quinn Novotná, Veronika (advisor) ; Gráf, Tomáš (referee)
The present research focuses on students' attitudes and preferences towards English language learning at Czech private language schools. In essence, the thesis focuses on unearthing the relationship and attitudes of students towards language mistakes, goals, and creativity. The study approaches language learning from more and less norm-bound perspectives and the English as a Lingua Franca (ELF) paradigm is introduced. In connection with the main focus of the research the intention is also to detect tendencies that could hint at the suitability of integrating knowledge about ELF into English Language Teaching (ELT). To obtain original data from the selected target group I conducted a mixed-method research (a questionnaire survey and in-class observations). The key concepts discussed are: mistakes, learner goals, learner needs, accuracy and language creativity (or 'languaging'). Key words: EFL, ELF, learner goals, accuracy, language creativity, languaging.
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Mistakes: curse or blessing? The ELF perspective
Dunková, Jiřina ; Quinn Novotná, Veronika (advisor) ; Gráf, Tomáš (referee)
The present research focuses on students' attitudes and preferences towards English language learning at Czech private language schools. The study approaches language learning from two perspectives, the English as a Foreign Language (EFL) paradigm and the English as a Lingua Franca (ELF) paradigm. The key concepts discussed are: mistakes, re-labelled modifications, learner goals, learner needs, language models, accuracy and language creativity (or 'languaging'). Key words: EFL, ELF, learner goals, language models, accuracy, language creativity, languaging
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