National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
The Proposal for the Improvement of the Marketing Mix
Dvořáčková, Denisa ; Bílek, Jaroslav (referee) ; Novák, Petr (advisor)
Bachelor's thesis is focused on the marketing strategy of the fair Sport Life organized at the Brno Exhibition Center with regard to completely different exhibitor´s and visitor´s aim groups. The basis of the situational analysis, SWOT identification and the proposal of marketing strategy for further development of the fair.
Strategic analysis
Fuksová, Michaela ; Krause, Josef (advisor) ; Tondlová, Markéta (referee)
The goal of this Diploma thesis is to conduct a strategic analysis of the organic farming farm. The work consists of two main parts, a theoretically-methodological and analytical part. The theoretically-methodological part identifies different approaches to strategy and subsequently describes methods of strategic analysis. Findings from the theoretical and methodological parts are applied in the practical part. It consists of the analysis area and analysis of internal resources and capabilities of farm. The analysis shows many opportunities, but also threats around the farm. The analysis of internal resources and capabilities can be used to determine its strengths and weaknesses. These findings are summarized in the SWOT analysis, where they are described in greater detail. The conclusion states strategic recommendations.
Strategic analysis
Bartuňková, Alena ; Krause, Josef (advisor) ; Přikryl, Jiří (referee)
The goal of this Master's thesis is to conduct a strategic analysis of the company ELIT CZ, to find its strengths and weaknesses, to identify opportunities and threats which could be expected in the external environment, and based on the information gathered to define strategic recommendations. Thesis consists of two essential parts. In the first one, named as a theoretically-methodological part, the procedures are explained and the theory of strategic analysis is described. Besides the basic definitions and explanation of related terms the most common tools of the strategic analysis are outlined and used in the second, analytical part. Gradually, the analysis of internal and external environment, internal resources and capabilities of the company and SWOT analysis are carried out. The analytical part is closed by the strategic recommendations based on the results of the strategic analysis.
Strategic development concept of the South Bohemian Airport České Budějovice Inc.
LADMANOVÁ, Martina
The objective of my thesis was to map and assess, whether the strategic concept for the development of the business and civilian South Bohemian airport České Budějovice would be viable. I have applied the external analysis of the business environment and an internal analysis of the business subject. Another objective is to specify the strategic plans of development of South Bohemian airport České Budějovice, including phasing their implementation and the orientation financial cost.

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