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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Beliefs and Consumption of Organic Food in Different Income Groups of Consumers
 Kozánková, Barbora ; Rosenfeldová, Jana (advisor) ; Klabíková Rábová, Tereza (referee)
The present bachelor's thesis is concerned with a research on beliefs about organic food of five income groups of consumers. It aims to discover the motivational factors and barriers to organic food purchase in the individual income groups, to measure the average frequency of organic food purchase in the groups and to identify potential links between the researched phenomena. The literature review presented in the first part of the thesis provides the theoretical background, discussing organic food consumption trends in the Czech republic and the current research on demographic and psycholgical determinants of organic food consumption. The research is based on the theory of planned behaviour, which categorizes the determinants of behaviour and introduces the term "informational foundations," which are the main object of this study. The research employs quantitative method and works with two hypotheses, while trying to answer the researched problem by including exloratory elements as well. The study seeks to explain the current trends in organic food consumption by searching for links between personal income, the frequency of orgnic food purchase and the intenzity of beliefs about organic food. The findings of the present research can be employed in marketing and communiaction strategies. They...
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Customer’s purchasing decision based on discount offers
 Topičová, Kristýna ; Procházková, Markéta (advisor) ; Štirský, František (referee)
Thesis of this bachelor work is focused on influence of the discounts on decisions of customers from different income groups. The theoretical part explains marketing key concepts. This part also describes marketing strategies, pricing and price changes. The attention is also paid to consumers' behaviour and discount efficiency based on loyalty. The practical part is made by a questionnaire survey. In the practical part, there are the results of the questionnaire survey of people's responses to discounts of toiletries and respondents' loyalty to brands.
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Development of wages and its projection in accounting (2007 - 2010)
 REMTOVÁ, Šárka
Bachelor work on the topic ?Development of wages and its projection in accounting (2007-2010)? is focused especially on key year 2008, because in this year were important changes in the calculation of wages and the taxation. The aim of thesis is assess this development from the perspective of employee and employer.
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