National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
A system for classifying descriptions of society in the era of fall of postmodernism
Krčil, David ; Hauser, Michael (advisor) ; Horáková, Hana (referee)
The thesis deals with the comparison and classification of descriptive theories that seek to describe the state of Western society and culture in the 21st century. In this context, the most frequently invoked term is "postmodernism", which according to many thinkers has already lost its ability to describe society or, according to others, has never even truly described it. This paper is concerned with those theories that are supposed to be either the successors to postmodernism or its surrogate. The research question of the thesis is whether it is possible to find points of contact between the chosen theories, on the basis of which they could be sorted into hyperonymic groups (meta-descriptions) as to map the contemporary thinking about the historical stage of the West in the 21st century. A classification of this kind is potentially fruitful for creating a map of contemporary modes of thinking about society, and the categories delineated should prove to be inherently open for quickly linking emerging theories, or those not included in this thesis, to similar descriptions of society so that their findings can be compared. To lay the foundations for this purpose, the theories of Timothee Vermeulen and Robin van den Akker's metamodernism, Jeffrey Nealon's post-postmodernism, Alan Kirby's...
Brand product as a symbol of young participants
Haicl, Matouš ; Novotná, Eliška (advisor) ; Kincl, Tomáš (referee)
This theses Brand product as a symbol of young participants is focused on the phenomenon of brands, which is interpreted through its relation to social status. In the theoretical part of the theses there are two contradictory views discussed (T. Veblen's and G. Lipovetsky's), which provide two different points of view concerning contemporary society and the relation between luxurious goods and social status. Through this discussion the thesis provides the characteritics of youth in the context of its developement during the 20th century. Another discussed topic are marketing techniques focusing on today's young generation. In the research part the author aims to find a connection between luxurious brands consumption and the concept of status among young adults studying Czech high schools. Results did not prove this connection to be very strong, and it seems therefore that Lipovetsky's point of view was the one closer to our analysis.

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