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The subrural catalogue
Malínková, Markéta ; Fabián, Ondřej (referee) ; Kristek, Jan (advisor)
The diploma project deals with the construction of the catalogue houses on the outskirts of villages. In addition to the term suburban, the term subrural is introduced, which describes and names this type of construction. At the same time, the project examines the influence of advertising catalogues on the aesthetics of subrural gardens and the activities performed on them. The work comes with a proposal for an alternative subrural locality in the village of Příkazy near Olomouc. Thanks to the minimization of plots, the labor is also minimized and at the same time space is freed for public orchard running through the entire territory. This creates a diffusion of development into the agricultural landscape and on a smaller scale it creates a spectacular space around private gardens. Prefabricated bricks from hobby markets form the architectural expression of the project. From these elements are assembled objects and fragments of fences located in the landscape. At the same time, the fragments form a newly compiled catalogue, according to which inhabitants build their fences.
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The subrural catalogue
Malínková, Markéta ; Fabián, Ondřej (referee) ; Kristek, Jan (advisor)
The diploma project deals with the construction of the catalogue houses on the outskirts of villages. In addition to the term suburban, the term subrural is introduced, which describes and names this type of construction. At the same time, the project examines the influence of advertising catalogues on the aesthetics of subrural gardens and the activities performed on them. The work comes with a proposal for an alternative subrural locality in the village of Příkazy near Olomouc. Thanks to the minimization of plots, the labor is also minimized and at the same time space is freed for public orchard running through the entire territory. This creates a diffusion of development into the agricultural landscape and on a smaller scale it creates a spectacular space around private gardens. Prefabricated bricks from hobby markets form the architectural expression of the project. From these elements are assembled objects and fragments of fences located in the landscape. At the same time, the fragments form a newly compiled catalogue, according to which inhabitants build their fences.
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Communication of HORNBACH in year 2009 focused on campaign "Make it your project!" - case study
Brezarová, Alžběta ; Köppl, Daniel (advisor) ; Shavit, Anna (referee)
The bachelor theses "Communication of HORNBACH in year 2009 focused on campaign "Make it your project!" - case study" deals with three communication campaigns and further communication activities of HORNBACH DIY retail company in the Czech Republic in 2009. The aim of the theses is to define the HORNBACH brand on the Czech market, compare it with its competitors and then describe and analyze three campaigns - one that maintains the position of the brand, one that communicates low prices and finally the complex campaign called "Make it your project!". The thesis is focused particularly on TV commercials, print advertising and communication via social networks and a company website. Analyzed communication activities are put in context with the brand positioning, brand image and the economical results of the HORNBACH Company in the year 2009/2010. The communication activities were analyzed and evaluated according to information from literature and articles.
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