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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Lobbing a jeho uplatnění v rámci komerčních komunikací
 Hachlinec, Miroslav ; Postler, Milan (advisor)
Diplomová práca Lobing a jeho uplatnenie v rámci komerčných komunikácií si kladie za cieľ analyzovať postavenie a vnímanie lobingu vo svete širokou aj odbornou verejnosťou. Práca je rozdelená na osem častí. Skladá sa z teoretickej časti doplnenej o analytické prvky a praktickej časti nasledovanej prípadovými štúdiami k danej problematike. Prvé kapitoly upresňujú odborové začlenenie lobingu do marketingových komunikácií a public relations. Ďalšia časť práce je venovaná špecifikám lobingu v Spojených štátoch a v Európskej únii. Nasledujú state venované pripravovanému zákonu o lobingu na Slovensku a prieskumu verejnej mienky v Českej republike. Posledné časti popisujú, ako sa lobing využíva v praxi. Praktickú časť dopĺňajú prípadové štúdie.
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Possibilities of lobbying regulation in the Czech Republic
 Klouda, Petr ; Vymětal, Petr (advisor) ; Müller, Karel (referee)
The aim of this thesis is to introduce the system of legislative lobbying regulation namely in United States of America and to apply these findings to the Czech Republic environment and to compare U.S. regulation with Czech proposals of lobbying regulation. Structure of this thesis is divided into theoretical and practical parts. Theoretical part is presenting the lobbying history and the first attempts to regulate the lobbying subsequently the main terms and definitions concerning the lobbying and its regulation are introduced. The practical part includes a closer look to the lobbying regulation in the USA mapping the process from history including the main legal documents to its contemporary form. As follows the information about Czech environment and first attempts to regulate lobbying are presented. Subsequently, at the end of practical part I offer a comparison of the USA system of regulation of lobbying and the proposals according to which the Czech lobbying regulation system should formed.
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