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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Optimization of marketing campaign on Heureka.cz
 Neufus, Marek ; Čermák, Radim (advisor) ; Smutný, Zdeněk (referee)
Comparison shopping websites are becoming more and more popular for Internet users in Czech. This is one of the reasons why they have been used by growing number of advertisers. It has been increasingly difficult to succeed among these advertisers recently. The biggest Czech comparison shopping website is Heureka.cz, which is also the main subject of the bachelor thesis. The thesis focuses on the Heureka.cz from the perspective of an advertiser. The reader of the thesis is acquainted with aspects of managing and optimizing marketing campaigns on Heureka.cz including all the key elements such as optimizing of XML feed, classifying products, bidding and evaluating of success of campaigns. The key factor of successful marketing campaign on Heureka.cz is the quality of data sent via XML feed. Practical part of the thesis is focused on control of these data and their adjustments in order to improve campaign's performance on Heureka. Control of XML feed and following adjustments are implemented by the tool named Mergado.
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Internet Marketing
 Skočík, Miroslav ; Novák, Jiří (referee) ; Němcová, Zuzana (advisor)
Diploma thesis focuses on the selection and application of appropriate internet marketing tools. It specifies possible fields of B2C promotion on the internet. It analyses chosen company and its existing operations in the field of internet marketing due to recommended procedures and procedures of its competitors. Diploma thesis uses theoretical knowledge and analysis for application of proposed internet marketing strategy and finally compares performances of applied areas of the internet marketing.
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Comparison shopping on the Czech Internet
 Šoltýs, Matej ; Jandoš, Jaroslav (advisor) ; Šebesta, Michal (referee)
This bachelor thesis is focused on the field of comparison shopping. Step by step it deals with the classification of the comparison shopping services in the sphere of e-commerce, with the description of them and with the way of their working. It describes the current situation on the Czech internet market in this field. A part of this thesis is also a questionnaire focused on the ways of using price comparison services by consumers. The practical part of this thesis deals with the inclusion of the e-shop into the price comparison service Heureka.cz and presents the results as the number of clicks, the traffic and the conversion rate from Heureka.cz after over a month.
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