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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Influence of Patriarchal Ideology on Media Construction of Vegetarianism: A Critical Discourse Analysis of Gender-Oriented Magazines
 Sedláčková, Radana ; Nečas, Vlastimil (advisor) ; Reifová, Irena (referee)
This paper examines the influence of the dominant masculine-hegemonic ideology and gender- compliance on agenda setting and framing texts in the context of a healthy diet, respectively vegetarianism, which is considered a healthy alternative if this diet is balanced. With reference to the already existing academic work on the topic of health discourse in the context of patriarchal ideology, this thesis aims to uncover through discourse analysis of texts in Czech lifestyle magazines for men and for women latent and subtle ideological structures supporting the social status quo and at the same time reveal the influence of the social construction of masculinity and femininity to the discourse of vegetarianism.
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U.S. as global hegemonic country
 Štumper, Vít ; Jiránková, Martina (advisor) ; Antal, Jarolím (referee)
The bachelor thesis deals with the notion of global hegemony, in terms of definition and its attributes. It also maps the historical development of hegemony and its individual representatives - Portugal, Holland, England and USA, including the causes of their downfall. The main objective of my work was to analyze the hegemony of the United States and express my view on possible future competitors and whether the U.S. hegemony persists or not.
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