National Repository of Grey Literature 6 records found  Search took 0.00 seconds. 
Analysis of influences for advertisement on the market with food supplements
Jandáková, Pavla ; Dvořák, Václav (referee) ; Kopřiva, Jan (advisor)
Thema of this master’s thesis is analysis of legislation influences on advertisement. Beside generally advertisement adjustment is master’s thesis oriented firstly on regulation advertisement of food supplements. On the concrete example are displayed analysis of suppose deficiencies. This master’s thesis also solves problem with advertisement production and legislation verification on marketing department in firm VALOSUN a.s.
Nutrition and health claims on food packaging
Laštovičková, Jitka ; Pejšová, Hana (advisor) ; Zlatohlávek, Lukáš (referee)
Food producers must provide food packaging with a mandatory nutrition label in conformity with the contemporary food legislation of the Europian Union. There have been several changes of the legislation in last 10 years. Moreover new rules for providing the health and nutrition claims on food packaging have been issued. Main objectives were to unite legislation valid in the European Union and also to protect the rights of customers. This diploma thesis focuses on nutrition and health claims on food packaging. The aim of the thesis is to summarize changes and current state of legislation on nutrition and health claims on food packaging and also to explore patients' awareness of nutrition and health claims. To analyse the theme of the research the quantitative method was used in a form of a questionnaire given to the patients, who are visiting a dietician. There were 83 patients, who participated in research, 80 questionnaires were analysed (3 questionnaires were not filled in properly, therefore they were not included). Most of the respondents think, that information in nutrition labels on food packaging are true and trustworthy. Respondents also read a nutrition label of food, when buying it for the first time. Most of the respondents have sought the information about health and nutrition claims on...
Analysis of influences for advertisement on the market with food supplements
Jandáková, Pavla ; Dvořák, Václav (referee) ; Kopřiva, Jan (advisor)
Thema of this master’s thesis is analysis of legislation influences on advertisement. Beside generally advertisement adjustment is master’s thesis oriented firstly on regulation advertisement of food supplements. On the concrete example are displayed analysis of suppose deficiencies. This master’s thesis also solves problem with advertisement production and legislation verification on marketing department in firm VALOSUN a.s.
Slow food
Krauz, Kamil ; Švarc, Zbyněk (advisor) ; Vavrečka, Jan (referee)
The Food Safety and Quality Control System in Czech RepublicThe thesis describes the way how is the food safety control and quality protection provided in Czech republic. There is the law definition of the all forms of food during the food production chain from the primary production up to sale to the consumer in the work. The thesis focuses on the requirements laid down in the Czech and European food law on the food producers and sellers. The thesis also deals with the food contamination and quality aspects - nutrition value and quality branding. There is also chapter about the quality management system certification and chapter about the current cases related with the safe food area in the Czech republic in 2012 (Methanol, Polish technical salt and horse lasagne).
Consumer protection in the food supplements area
Luptáková, Marcela ; Vavrečka, Jan (advisor) ; Grmelová, Nicole (referee)
The topic of this diploma thesis is the Consumer protection in the food supplements area. The work has been devided into three parts. The first part is devoted to the overview about categorization of the products with the impact on health. This part of this work also includes the elementary terms, which are: food, food supplements, medicinal products, cosmetics products and medical devices. The second chapter is devoted to the matter of food supplements as such. The third chapter deals with the terms health and nutrition claims. The last chapter includes the survey between the consumers of the food suplements and also the survey between the pharmacies.
Food from the perspective of nutrition and health claims
SOBÍŠKOVÁ, Gabriela
The work has been collected basic information on nutrition labeling and health claims in order to develop a comprehensive understanding of their importance for consumers. The main aim of this thesis was to determine the attitude of consumers to the information provided. How are food consumers familiar with these concepts, how they are perceived and whether they are clear and understandable information on the packaging. Subsequently, it was analyzed how selected companies applied nutrition and health claims on the packaging of their products and if they are beneficial for them.

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