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There's black and white, day and night, good and evil, yin and yang. It all just balances itself out.
Ilič, Risto ; Kořínková, Jana (referee) ; Mazanec, Martin (advisor)
The bachelor's thesis "There's Black and White, Day and Night, Good and Evil, Ying and Yang" follows the three-year existence of the collective "Ugly Brno" and its work, which is based on the still current, local phenomenon of redesigning of advertising banners and shields in the context of small businesses located in the Brno city center. Specifically, it focuses on emerging designs combining black and white. The output of this bachelor's thesis is a video – a fictional interview in which Black and White are personified as two confident, eccentric personalities, quasi-experts in today's visual culture and the ultimate guarantors of taste, who conquered the city of Brno with their realizations. The objective of this thesis is to reveal the mythology behind the popularity of black and white combination in the context of visual culture, particularly in graphic design and its connection to the problematics of gentrification and capitalism. Another objective is to use sarcasm and irony to create a reflection of a culture whose values are elitism, workaholism, perfectionism, disregard for alternatives and an emphasis on efficiency. Why is it that in such a culture, black and white has gained more and more popularity than ever before?
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History of music
Janeba, Jakub ; Čumlivski,, Jan (referee) ; Macháček, Mikuláš (advisor)
In the book History of Music, the reader learns about music through all epochs of humanity (from prehistory to the present) in a simple, comprehensive way. The book is illustrated to entertain both small and large readers who appreciate the quality of the workmanship. The text in the book is processed in structured info-blocks, profiles of musicians and short poems, serving as a mnemonic aid. As part of my bachelor's thesis, I deal with a graphic concept, illustration, the concept of publishing a book, the preparation of a sales e-shop.
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Design and development of plug-in tools
Bařák, Šimon ; Dědic, Filip (referee) ; Kubíková, Zuzana (advisor)
A plug-in is software that does not work independently, but as an add-on module to another application, thus extending its functionality. It usually uses a ready-made application interface called an API. Many programs offer programmers the ability to use their API (application interface) with the ability to extend the functionality of the program.
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Service Development
Suchý, Jan ; Maňas, Kristian (referee) ; Kubíková, Zuzana (advisor)
The bachelor thesis describes the development of digital products / services within a long-term collaborative project, reflecting current processes and tools used in creating visual outputs (graphic and text editors, cloud services for file sharing, platforms for organising collaboration). Existing software usually slowly reflects technological developments, causes unnecessary errors in communication between creators and generates unnecessary tasks. Most work takes place offline, products and services are not compatible. Emerging web applications / service co.llaborate.online have ambitions to solve these problems and automate part of workflows
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Output: a piece of dope material evidence for academic and online validation
Polách, Jakub ; Zálešák, Jan (referee) ; Kubíková, Zuzana (advisor)
According to Konrad Paul Liessmann, knowledge society is a structure subject to certain political and economic interests. University education, being a part of this structure, is reduced to mere professional training and the potential of knowledge acquired in this manner can be measured only in terms of its usefulness in the labour market. Under these circumstances, industrial society is being transformed into a society focused not on extraction of raw materials but on extraction of knowledge. Liessmann speaks about a process of knowledge industrialization: an industrial worker, subjected to an economic model driven by material production, is replaced by a knowledge worker, subjected to an economic model operating with symbolic value. Education is subjected to management control asserting economic evaluation – knowledge undergoes industrial processing, so that values, opinions and beliefs ultimately have no relevance within the context. What is of utmost importance is the quantifiable output, sick evidence of academic/online validation. In connection to this critique, my BA thesis discusses the possible content of the depleted BcA academic degree. Any sort of commodification occurring in the process is purely coincidental.
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Sea Cucumber Exquisite Aquatics
Kulíková, Kristýna ; Brož, Jan (referee) ; Kubíková, Zuzana (advisor)
Bachelor thesis presents a visual identity for the ZONE000FT project that collaborates with contemporary artists and designers to release clothing, posters and other items in limited editions. With a selected artist will be designed a collection of items that will be freely for sale.
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Infinity Juggling Balls
Peca, Václav ; Votava,, Jan (referee) ; Kubíková, Zuzana (advisor)
The goal of the Bachelor’s Thesis is to describe the author’s path of designing juggling balls and setting up a juggling balls brand, and to explain the decisions, which he as a designer, entrepreneur and juggler in one person makes. The main issue is not only product design as such but also production and marketing as a non-negligible part of design.
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Visual identity GVUO has been nominated for the final of the Czech Grand Design Award
Galerie výtvarného umění v Ostravě
Grafičtí designéři Galerie výtvarného umění v Ostravě (GVUO) Robert V. Novák a Zuzana Burgrová získali nejužší nominaci v prestižní Ceně Czech Grand Design v kategorii grafický designér roku za vizuální identitu Galerie výtvarného umění v Ostravě. V kategorii grafický designér roku byli vybráni spolu se dvěma studii z 15 nominovaných designérů. Na Cenu Czech Grand Design byly kromě GVUO nominovány také vizuální identity Národní galerie v Praze a Galerie hlavního města Prahy. Do finále postoupila vizuální identita Galerie výtvarného umění v Ostravě. GVUO se podařilo novou vizuální identitu galerie zrealizovat díky finanční podpoře zřizovatele Moravskoslezského kraje.
Fulltext:  PDF
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Učební pomůcky při výuce grafického designu
Římanová, Eliška
The bachelor thesis "Teaching tools in teaching of graphic design" focuses on creating didactic tools, namely worksheets, which will be used in the teaching of graphic design in a professional subject „writing and typography“. Due to the great variety of graphic design in which we are constantly surrounded by it, it is very important to pre-pare proficient graphic designers for the job market who have the professional knowled-ge of this field. In spite of the widespread use of this field, there is only a very small amount of specialized literature on the Czech scene. The theoretical part ot thesis focuses on the characteristics of the study field of graphic design with a focus on classical and computer graphics, graduate profile, defi-ning the concept of didactic tool and its division. In the practical part is characterized the field of graphic design and its basic divi-sion. The main aim of the practical part is to create teaching tools - worksheets to support the teaching of the subject „writing and typography“ (PTY), which is one of the core subjects in the first year of study. These worksheets are designed for all pupils and contain the most important information. Individual worksheets also contain methodolo-gical sheets for teachers.
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Computer Games and the Human Brain
Hanuš, Marek ; Šedrlová, Magdalena (referee) ; Ellederová, Eva (advisor)
Tato bakalářská práce se zabývá problematikou počítačových her a jejich vlivu na lidský mozek. Cílem první kapitoly je popsat základní vlastnostmi lidského mozku a jeho schopnosti, které developeři počítačových her využívají při vytváření her pro jejich cílovou skupinu zákazníků. Druhá kapitola se zaměřuje na lidské emoce a projevy, které developerům pomáhají, aby mohli vyhovět všem potencionálním uživatelům. Dále tato kapitola popisuje, jak mohou developeři prostřednictvím různých herních aspektů, jakými jsou hudba, narativ, grafický design a herní mód, v člověku evokovat určité emoce a donutit je podvědomě vnímat atmosféru hry. V práci je také popsán vliv těchto aspektů na lidské chování. Poslední kapitola teoretické části práce se zabývá závislostí na hrách a s tím spojenou problematikou. Praktická část práce se věnuje dotazníkovému průzkumu, jehož účelem bylo potvrdit nebo vyvrátit tvrzení v teoretické části. Dále poukazuje na genderové rozdíly v průmyslu počítačových her a ukazuje preference respondentů, které by mohly developerům umožnit zdokonalit kvalitu počítačových her.
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