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Means augmented reality - research study
Trentin, Tomáš ; Andrš, Ondřej (referee) ; Kovář, Jiří (advisor)
The goal of this bachelor thesis is to create a summary of accesible information about the most widespread means of virtual and augmented reality. First section defines the difference between the virtual and augmented reality, the two subsequent chapters describe particular headsets and smartglasses, and the goal of the last section is familiarization of the software means for creating VR/AR applications and games.
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Means augmented reality - research study
Trentin, Tomáš ; Andrš, Ondřej (referee) ; Kovář, Jiří (advisor)
The goal of this bachelor thesis is to create a summary of accesible information about the most widespread means of virtual and augmented reality. First section defines the difference between the virtual and augmented reality, the two subsequent chapters describe particular headsets and smartglasses, and the goal of the last section is familiarization of the software means for creating VR/AR applications and games.
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Marketing strategy of the internet shop OriginálníBrýle.cz
Šuška, Filip ; Sedláček, Jiří (advisor) ; Malačka, Lena (referee)
The objective of the thesis is to inform about new trends in internet marketing and its application for creation of the marketing strategy of the beginning internet shop Originálníbrýle.cz. In the first part, I compare e-commerce in Czech Republic with other states of European Union. In this part I also explain traditional marketing terms and their adaptation to changing environment of internet. In the second part of the thesis, I analyze the market on which the internet shop is trying to succeed. I also carry out a questionnaire survey that is supposed to unveil additional information about customers. In this part of the thesis, I create the marketing strategy. In the end of the thesis I introduce which of my recommendations the internet shop executed. I also state their overall output.
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