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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Mix of Science Theme Park
 Horáková, Jana ; Muzikářová, Tereza (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the analysis of the marketing mix of the science theme park and on creating a proposal for its changes. The theoretical part explains the concepts related to the issues of the thesis. The analytical part includes an analysis of the current situation of the science theme park, an analysis of the marketing environment of the organization, and a questionnaire survey. The design part of the thesis contains proposals and recommendations for changes in the marketing mix (7P).
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Marketing communication targeted at seniors
 Palková, Zuzana ; Odehnalová, Jitka (advisor) ; Matušinec, Miroslav (referee)
The master thesis deals with the potential of Czech seniors for Czech marketers. On the basis of secondary as well as primary researches the main elderly consumers' behavioral characteristics, their attitude to commercials and the best practise of communication mix are covered in the thesis. There is also the analysis of the practical example of communication campaign targeting at generation 55+, included its evaluation.
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