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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Selected food festivals in the Czech Republic
 Vencová, Magdalena ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
The bachelor thesis deals with five food festivals from the whole Czech Republic -- Prague Food Festival, Grand Restaurant Festival, Foodparade, Food Festival Karlovy Vary and Gastrotour České Budějovice. The aim of the thesis is to analyse each of the named festival and to define its identical and different features. The practical part includes interviews with experts.
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The importance of food festivals and competitions in the Czech Republic
 Grossová, Jana ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The thesis describes importance of food festivals and competitions in the Czech Republic and their current status in Czech tourism. The aim is to provide a comprehensive view on the issue of organizing of food events and based on analyze to characterize current structure of Czech market of food festivals and competitions. The first two chapters are dedicated to presentation of related terms and to explanation of the theory of event marketing and management. The practical part includes the aforementioned market analysis and its important part is a presentation of chosen food events undertaken in 2011. One chapter is also devoted to the introduction of expected future development and provides an overview of current trends.
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