|
|
Comparation of marketing communication of two tourist destinations towards czech customer
Kočer, Ondřej ; Koudelková, Petra (advisor) ; Rosenfeldová, Jana (referee)
The bachelor's thesis "Comparation of marketing communication of two tourist destinations towards czech customer" deals with tourism and its popularity among Czech travelers and focuses specifically on the region of Italy and Switzerland. At the same time, it focuses on the marketing communication of these destinations aimed at potential Czech customers and analyzes its content and the communication channels through which it is disseminated. It explains the concepts related to the topic, presents many graphs and tables related to European tourism in the last decade and compares the tourism itself in both destinations. The practical part of the work consists of quantitative research in the form of an online questionnaire survey, subsequent analysis of the results and proposed recommendations. This part of the work serves to verify or refute the researched hypotheses, which deal, among other things, with knowledge of marketing communication of individual destinations, its importance and relation to their attractiveness to Czech customers. The result of the work is a comprehensive view of the researched topic, a comparison of communication activities of both destinations and an analysis of respondents' answers.
|
|
|
Foreign tourism: a phenomenon of opening the Francoist regime
Patočka, Miroslav ; Tomalová, Eliška (advisor) ; Bauer, Paul (referee)
This bachelor's thesis deals with foreign tourism as a significant phenomenon of the Francoist regime. Despite its changing role throughout the regime, particularly manifested by a change of its propagandistic utilization in the early years towards the public diplomacy, tourism can be considered the most important instrument of soft power. It has been crucial not only for the economic development, but especially for the opening of Francoist Spain. Because of the interdisciplinary nature of tourism as such, this case study deals with a wide range of internal and international areas of economic, political and socio-cultural character, which had to be directly addressed by the tourism policies. The aim of this thesis is to study the impacts of foreign tourism and its state cultivation on the changes of the international status of Spain during the Francoist era. Its main focus will therefore be analysis of the development of tourism policies, linked to the concepts of visual promotion and structure of foreign tourists during this period. The study therefore concludes that the successful and extensive cultivation of foreign tourism, unique to the Franco regime, had significant impacts on legitimacy of the dictatorship in an international context. Foreign tourism has thus extensively contributed to the...
|
|
|
The Foreign Tourism in CSSR
Ujková, Jana ; Soběhart, Radek (advisor) ; Soukup, Jaromír (referee)
This graduation thesis is focused on the foreign tourism in Czechoslovakia in the seventies and the eighties of the twentieth century, it concentrates on traveling abroad of Czechoslovaks. Thesis tries to explain political conditions of foreign tourism development, its organizational structure and its importance for CSSR. This thesis also describes basic analysis of the foreign tourism. It looks for answer why and how the state supported traveling abroad and why on the other hand foreign tourism development was controlled by complicated conditions of leave Czechoslovakia for abroad. These conditions were represented by restrictions of issuance of the travel documents, customs regulations and foreign exchange regulations. The restrictions were very different for traveling to socialist countries and the other countries.
|
guest ::
