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Impact of Changes in the VAT Rates on Purchase Behaviour
Němcová, Petra ; Zinecker, Marek (referee) ; Bayerová, Vladimíra (advisor)
The bachelor thesis deals with the impact of changes in the rates of the value added tax on purchase behaviour. The thesis explores in detail the impact of changes in the rates of the value added tax on the purchase volume of grocery products that are typical of household consumption. The thesis not only focuses on purchase behaviour concerning the changes in the rates of the value added tax, but it also recommends how to use that knowledge in price formation and building of company’s competitive advance.
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Udržitelnost malých a středních potravinářských maloobchodních formátů na českém trhu
Feist, Patrik
Feist, P. Sustainability of small and medium food retail formats on the Czech market. Diploma thesis. Brno: Mendel University, 2020. The diploma thesis deals with the sustainability of small and medium food formats on the Czech market. The main goal of the thesis is to propose measures to increase the sustainability of small and medium-sized retail companies operating in the Czech market. The thesis examines the retail food market, monitors customer preferences and identifies main factors affecting customers in the retail food market. In this theses is used the technique of marketing research, namely a questionnaire survey. The outcome of the thesis is the determination of the main factors that influence the behavior of customers in the retail food market and proposals for recommendations for traditional Czech traders.
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Loyalty systems in food retail
SYMOVONYK, Nadiya
This bachelor thesis is focused on loyalty systems in food retail on Czech consumer market. At the times of data driven world, many food retailers implement loyalty systems as support of sales in order to increase their profit. Due to the high returns on the investment, including the data knowledge about the consumer. When taken from the consumers' point of view, they are driven by a favourable deal, which is the key factor in consumers' decision making. Therefore, the goal of this paper is to assess the evaluation of perception and stand of consumers in age group 18-29 years old. Practical part of this paper is conducted based upon a survey, from which action steps are suggested for the retailers.
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Impact of Changes in the VAT Rates on Purchase Behaviour
Němcová, Petra ; Zinecker, Marek (referee) ; Bayerová, Vladimíra (advisor)
The bachelor thesis deals with the impact of changes in the rates of the value added tax on purchase behaviour. The thesis explores in detail the impact of changes in the rates of the value added tax on the purchase volume of grocery products that are typical of household consumption. The thesis not only focuses on purchase behaviour concerning the changes in the rates of the value added tax, but it also recommends how to use that knowledge in price formation and building of company’s competitive advance.
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