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The White Rose - a resistence group in the Third Reich
Váchová, Tereza ; Tvrdík, Milan (advisor) ; Zbytovský, Štěpán (referee)
Diese Bachelorarbeit behandelt die Tätigkeit der Weißen Rose, einer deutschen, christlich motivierten Widerstandsgruppe, die in der Zeit des Zweiten Weltkrieges aktiv war. Der theoretische Teil dieser Arbeit widmet sich der Entwicklung der beiden Hauptakteuren, Alexander Schmorell und Hans Scholl, und Beschreibung des Verlaufs der aktiven Widerstandstätigkeit der Weißen Rose. Der praktische Teil beinhaltet eine Analyse der Flugblätter, die das Hauptkommunikationsmittel dieser Widerstandsgruppierung darstellten. Schlüsselwörter: Weiße Rose, Widerstandsgruppe, Nationalsozialismus, Hans Scholl, Alexander Schmorell, Flugblätter Abstract This bachelor thesis focuses on the activities of the White Rose, a German, Christian anti-Nazi group, which was active during the Second World War. The theoretical portion of this thesis addresses the evolution of ideas an attitudes from the group's chief participants; Alexander Schmorell and Hans Scholl. It also goes on to describe the specific resistance activities that the White Rose engaged in. The practical potion of the thesis includes an analysis of flyers, which represented the group's principle means of communication. Keywords: White Rose, resistance group, National Socialism, Hans Scholl, Alexander Schmorell, flyers
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Efficiency of collective shopping servers
Starý, Vladislav ; Svoboda, Miroslav (advisor) ; Babin, Jan (referee)
The survey focuses on the problematic of the sale on mass shopping sites. The aim of the survey is to determinate for which groups of suppliers is more suitable to sale with a strategy to get as many as possible of new customers (advertising) or with opposite strategy to sell as many products as possible regardless of concrete customer (distribution). The survey is conducted through anonymous questionnaires, aimed at mass shopping sites and at actual providers of products and services. The survey focuses mostly on the most common and largest categories on servers: "Travel", "Gastronomy" , "Beauty and relax" and "Goods" . The main contribution of this survey is finding, that for suppliers of the category "Beauty and relax" is an appropriate strategy targeting advertising while in the category "Goods " is, on the contrary, the distribution strategy. Categories "Travel" and "Gastronomy" contain features of both approaches, and in this issue are balanced.
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