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Proposal of an on-line communication strategy of a sports club JNS Cheerleaders
Míková, Simona ; Postler, Milan (advisor) ; Voráčová, Kristina (referee)
This thesis deals with on-line marketing strategy of a sports club JNS Cheerleaders. I have set the main aim of the thesis to suggest possible changes in on-line communication of the sports club based on analysis of current strategies of the sports club and my own on-line field investigation. The thesis is divided into two parts, theoretical part that is dedicated to characteristics of commercial communications and forms of commercial communication used in sports industry, and practical part that introduces sports industry of cheerleading, sports club JNS Cheerleaders, it also shows its SWOT analysis, analysis of competition and its used marketing and mostly on-line communication. Next chapter is dedicated to the results of on-line field investigation and proposed suggested changes of communication strategy for the sports club.
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Communication strategy for exact range of products of company Greiner in category of fast-moving consumer goods
Horáková, Gabriela ; Postler, Milan (advisor) ; Mikulec, Petr (referee)
In first part of my thesis, I introduced basic theories of marketing, which is marketing mix, SWOT analysis, then communication strategies, definition of ATL and BTL communication activities, definition of variety of commerce communications and their description. In practical part of my thesis I introduce the company itself, its history, rules and activities in Czech Republic. Then I attached a chapter about field investigation, its results and total summary of the investigation. At the end of my thesis I recommend a few improvements to get commerce strategy of GP Slušovice better.
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Presumption of development domestic tourism in selected area - district Třebíč
DVOŘÁK, Tomáš
The bachelor thesis deals with conditions for development of domestic tourism in the chosen area district Třebíč. The main object of this work is to identify the assumptions through analysis of domestic tourism in the district Třebíč, but on the basis of a shortlist was selected by the Třebíč. The secondary objective is based on a field investigation to determine how it affects the attendance area enrollment specified in the list of UNESCO. From the information obtained from the field investigation was prepared by a tourism product that is designed for children and their parents. As a product for this segment was designed educational, fun and adventure event, based on Trebic legends.
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Innovation of tourism for students on the Třebíč region and Jihlava region
VESELÁ, Jana
The theme of my thesis was an innovation of a tourist product for students in the area of Třebíč and Jihlava. The main objective was to determine the preferences of students for organizing school trips, according to which should a product be designed, meeting the requirements of tourism for leisure time and to serve as an educational object as well.
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Comparison of the supply of tourism in selected cities (Třeboň,Vodňany) and its contribution to local development
PAĎOURKOVÁ, Ivana
The main aim of this work was comparing the supply side of tourism in selected cities (Trebon, Vodnany). After studying the literature was conducted situational analysis that led to the finding of supply of tourism in these cities. The next section was carried out field research in Trebon, who was elected as a city with a diverse range of tourism. In the evaluation of the field investigation and found the results were provided suggestions to improve the current situation in the city and has also designed a product package. The aim of this package is primarily the extension of the current range of supply of destination, increasing its attractiveness and extend visitors' stay in this destination. The package also offers reduced fees for students.
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The preconditions of development of tourism in Chrudim
ADÁMKOVÁ, Anna
The aim of this thesis was to analyze tourism development in region Chrudimsko, to reveal the untapped potential of tourism in Chrudimsko and to create a tourism product for the customer segment of families with children. The first step of thesis was studying literary sources and creating literary research. The part with literary sources was followed by the situation analysis and field investigation. The creation of new product in the city Slatiňany was based on the results of field investigation. The product ?Kouzelná pouť Podhůrou? is the fun event which celebrates the ending of holiday and fills the blank space of tourism supply for the segment of families with children in Slatiňany.
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Potency of tourism development in the background of Štilec pond
MASARYKOVÁ, Lenka
The aim of the thesis was an analysis of tourism in selected area with emphasis on the background of this area. Partial aim was to activate the hidden potential of tourism and preparing products focused on selected segments of visitors - families with children, seniors and disabled persons. The first part was study the literary sources and developed the situational analysis. In other part was carried the investigation of the field. Under investigation were proposed innovations. In the last part was built new product to highlight the importance of fishing and pond Štilec.
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Tourism and recreation in selected area of Novohradské hory mountains and its foothills
SMRŽOVÁ, Markéta
My thesis is focused on the preconditions of tourism development on Novohradsko region and the surrounding area. The work consists of several parts. The first part contains a literature survey, in the next section was carried out situational analysis, and finally field investigation. The data was analyzed and evaluated. On the basis of that information was created an optimalization layout of area utilization by tourism. Opportunities for additional expansion by tourism and recommendation for practices were set.
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The preconditions of development of tourism in selected area - Borovany and around
LAVIČKA, Pavel
The aim of this thesis was to analyze tourism to determine conditions for the development of tourism in Borovany area. The secondary objectives were to activate the hidden potential of area and prepare a tourism product focused on selected segment of visitors. The first part was study the literary sources and on its basis was created the literary research. In other part was prepared the situation analysis, implementation field investigation and was propose appropriate measures. The creation of new product package was based on the results of field investigation.
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Significant military landmarks - visit rate share of selected area
BLATSKÝ, Libor
The aim of this work is to highlight the importance and use of military landmarks in travel industry through an analysis. . Secondary objective is to make selection of military landmarks in chosen area and propose a new tourism product. In the first part of the work are theoretically described terms like marketing, management, product, tourism or destination.
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