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Proposal for Change of the Marketing Mix of a Family Hotel
Pajkrtová, Jana ; Gottfried, Petra (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is about marketing mix of a family hotel in Špindlerův Mlýn. Theoretical part contains explanation of marketing. marketing mix and his partial tools, marketing of services and marketing in the hotel industry. Practical part contains description of hotel Sněžka. There will be analysis of marketing makro and marketing mikro and marketing mix. Based on former analyzes will be created summary analysis using conception of SWOT analysis. Based on summary analysis will be devised suitable improvement proposal.
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Proposal of the Business Plan
Bohatá, Jolana ; Dvořák, Jiří (referee) ; Martinovičová, Dana (advisor)
Composition of Business development plan for small service industry company is the subject of my bachelor´s thesis. I will be concerned subsequently with all aspects related to development of the company. I will use theoretical knowledge which I got from study of Faculty of Business at Brno University of Technology and which is relevant to the subject of my thesis and my practical skills. I will consult elaboration of thesis with expert of profession during working.
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Proposal for Change of the Marketing Mix of a Family Hotel
Pajkrtová, Jana ; Gottfried, Petra (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is about marketing mix of a family hotel in Špindlerův Mlýn. Theoretical part contains explanation of marketing. marketing mix and his partial tools, marketing of services and marketing in the hotel industry. Practical part contains description of hotel Sněžka. There will be analysis of marketing makro and marketing mikro and marketing mix. Based on former analyzes will be created summary analysis using conception of SWOT analysis. Based on summary analysis will be devised suitable improvement proposal.
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|
|
Proposal of the Business Plan
Bohatá, Jolana ; Dvořák, Jiří (referee) ; Martinovičová, Dana (advisor)
Composition of Business development plan for small service industry company is the subject of my bachelor´s thesis. I will be concerned subsequently with all aspects related to development of the company. I will use theoretical knowledge which I got from study of Faculty of Business at Brno University of Technology and which is relevant to the subject of my thesis and my practical skills. I will consult elaboration of thesis with expert of profession during working.
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