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Proposal of the Company's Marketing Mix
Jelínková, Soňa ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a marketing mix of a specific company. In the first part, there is a theoretical base needed for understanding the process. The second part analyses the current situation in the overall business environment. As a result of the research, there is a third part of the diploma thesis suggesting improvements in specific parts of the marketing mix.
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Proposal for the Improvement of Marketing Mix in a Company
Novotný, Vojtěch ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The submitted master´s thesis deals with the proposal for the improvement of marketing mix in selected company. First part focuses on theoretical knowledge from the domain of marketing and selected analysis. Second part consists of analysis regarding external and internal environment of the chosen company. Final part suggests improvements of the current state of extended marketing mix, including evaluation of the consequences of the proposed solution.
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Proposal of the Company's Marketing Mix
Jelínková, Soňa ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a marketing mix of a specific company. In the first part, there is a theoretical base needed for understanding the process. The second part analyses the current situation in the overall business environment. As a result of the research, there is a third part of the diploma thesis suggesting improvements in specific parts of the marketing mix.
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Proposal for the Improvement of Marketing Mix in a Company
Novotný, Vojtěch ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The submitted master´s thesis deals with the proposal for the improvement of marketing mix in selected company. First part focuses on theoretical knowledge from the domain of marketing and selected analysis. Second part consists of analysis regarding external and internal environment of the chosen company. Final part suggests improvements of the current state of extended marketing mix, including evaluation of the consequences of the proposed solution.
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Výzvy, s nimiž se setkali funkčně negramotní spotřebitelé v metropoli Kumasi, Ghana
Kusi-Mensah, Kwaku ; Cook, Gina (advisor) ; Lhotáková, Markéta (referee)
This study is concerned with how illiteracy impact consumers when navigating through the market place to have their needs met.These effects are researched in the Kumasi metropolis in the Ashanti Region of Ghana. The overall goal of the thesis is to investigate the problems that functionally illiterate consumers encounter when navigating through the Marketplace.The results show that functionally illiterate consumers at the Kumasi metropolis do face problems when navigating through the market place and that these problems are related to the retail marketing mix such as product, price, place, people, promotion and process.
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Proposal of Business Strategy of SBU
Polúch, Eduard ; Dočkal, Emil (referee) ; Zich, Robert (advisor)
The main subject of this thesis is creating a proposal of business strategy of SBU. The work includes theoretical knowledge related to the issue of the proposal of business strategy and strategic analysis of the current state of SBU. The outcomes of the thesis are the processing and evaulation of the real proposal of business strategy, which will be the basis for subsequent implementation.
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Marketing Mix in Services
Matoušková, Zuzana ; Hajdíková, Taťána (advisor) ; Luštický, Martin (referee)
The aim of my Bachelor's thesis is to analyze the current marketing mix of the company which is focused on the service sector. Further I am going to process a SWOT analysis through which I will evaluate the internal and external situation of the company. I will also compare the SWOT analysis created by me with analysis processed by management of the company or by other external party. This comparison will enable the company management to look at the company from more angles. After a detailed analyzing of all parts of the analysis I will suggest certain recommendations for change in the marketing mix. The management and a key employees of the company will select an innovative measure from these proposals. This measure will be implemented.
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