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Analysis of the importance of enoturism for viticulture and winemaking in Slovakia
Dobošová, Jana ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
This diploma thesis analyzes the importance of wine tourism - enotourism for viticulture and winemaking in Slovakia. The main aim of this work is determining the relevance and importance of this form of tourism for wine producers. The theoretical part states the base for the research design and provides the introduction into wine tourism. It also describes the current situation of the viticulture and winemaking in Slovakia as well as the situation of the tourism industry and its performance. The analytical part of the work deals with the evaluation of the current situation of wine tourism in Slovakia and assumptions of its development. The core of the analytical part is a questionnaire survey, which charts the attitudes and opinions of the wine producers on issues of winemaking, wine business and wine tourism in Slovakia. The final part analyzes the questionnaire survey supported by theoretical bases of the first part of the thesis and evaluates the importance of enotourism for viticulture and winemaking in Slovakia. This part includes also suggestions for improving the cross-sectorial links between tourism, viticulture and winemaking in Slovakia in order to expansion of this form of tourism.
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Analýza trhu vína v České republice
Belicová, Martina ; Hrčková, Lena (advisor)
Počátky vinařství v České republice. Vývoj vinařské legislativy. Rozšířené odrůdy révy vinné. Vinařské oblasti České republiky. Klasifikace o označování vín. Základní informace o stavu trhu vína v České republice. Současný český konzument vína. Potenciál pro rozvoj enoturistiky v České republice. Propagace vína a enoturistiky - podpůrné projekty. Výsledky výzkumného šetření zaměřeného na odhalení základních charakteristik spotřebního chování v oblasti konzumace vína a produktů spojených s nabídkou vína.
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Modification of the hotel product based on segments of customers
Mazalovská, Markéta ; Mlejnková, Lena (advisor) ; Zábranská, Hana (referee)
The thesis focuses on the product modification in a wine hotel. Its aim is to suggest recommendations leading to greater consumer satisfaction and higher profitability of the hotel. The theoretical part explains the specifics of hotel services and their marketing. It also characterizes the wine tourism, as well as wine consumers and wine tourists as potential customers of the hotel. The practical part is oriented on the wine hotel Merlot in Prague. The main part of the thesis includes own survey of consumer behaviour conducted in the hotel. The competition analysis, SWOT analysis and analysis of meeting the requirements for official classification are presented as well.
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Wine in gastronomy and tourism in Slovakia
Dobošová, Jana ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
The thesis deals with wine as with the target of travelling in Slovakia and it focusses also on the position of this beverage in Slovak gastronomy. The work is divided into three main parts. The first one is dedicated to wine in connection with culture, gastronomy and tourism. The second part of the thesis is focussed on the current situation of viniculture in Slovakia and the last part describes the current position of enotourism and analyses the potential of wine in tourism and gastronomy of this country.
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Enoturistika ve vybraných státech Evropy
Synková, Veronika ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
Bakalářská práce se věnuje analýze cestovního ruchu v Rakousku a Německu se zaměřením na enoturistiku. Charakterizuje obě země z pohledu předpokladů pro rozvoj cestovního ruchu, popisuje vinařské oblasti, vinné cesty a vinařské akce na jejich územích. Cílem práce je srovnání nabídky Rakouska a Německa pro vinařskou turistiku.
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