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The Proposal of Effective System of Personal Marketing in Selected Company
Sněhota, Karel ; Tomšů, Petr (referee) ; Rašticová, Martina (advisor)
Obsah této diplomové práce se zaměřuje na poměrně novou součást marketingu – personální marketing, jeho analýzu a následnou aplikaci ve společnosti ABB Česká republika, s.r.o. Personální marketing do jisté míry propojuje kvantitativní a kvantitativní metody marketingu s činnostmi a cíli personálního managementu. Záměrem této práce je aplikaci personálního managementu do jednotlivých fází marketingového procesu za účelem vytvoření teoretického rámce metod a technik potřebných k průzkumu současných aktivit personálního marketingu, stanovení nedostatků a jejich následné řešení.
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Employer Branding in Selected Company
ŠUBOVÁ, Nikola
This bachelor thesis is focused on employer branding. The main objective of the thesis is to identify and to evaluate tools which are used for internal and external employer branding and to propose measures that might improve the management of employer branding in a selected company. The theoretical part of the thesis specifies the internal and external tools and processes which are used in building and evaluating the employer branding. In the practical part these tools are compared with the methods used by the selected company for building their own employee brand and with a case study based on two questionnaire surveys. One survey was carried out among students and graduates and the other one among employees of the selected company.
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HR marketing in a selected organisation
MUSILOVÁ, Markéta
In this bachelor thesis I dealt with the issue of Human Resource marketing in a selected organisation with the concept of personnel marketing. Personnel marketing is divided into internal and external personnel marketing. Personnel marketing is focused on processes of obtaining human resources, selecting human resources and retaining current human resources in a company. Another discussed topics were benefits and bonuses, opportunity of career growth and building the Employer brand. The conclusion of the bachelor thesis contains the proposed changes and some measures that make selected company more prosperous.
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Perception of the employer brand by IT graduates of IT field in the Moravian-Silesian Region.
Strakošová, Eliška ; Stříteský, Marek (advisor) ; Havlásek, Lukáš (referee)
The main goal of this work is to implement the acquired knowledge about the preferences of students and graduates of IT field in the Moravian-Silesian Region for the construction of the Shopsys s.r.o. Employer Brand. In the first part of this work Shopsys s.r.o. will be introduce and their Employer Brand will be analysed too. For this needs will help also questionnaire survey among employees of Shopsys s.r.o. regarding the perceptions of the employer's brand. Subsequently will be carry out questionnaire survey among students and graduates of IT field in the Moravian-Silesian Region aiming to find out what the requirements for their potential employer are. In the third, the final part will be compared the previous two parts. The output will be a suggestion to improve the building of companys Employer Brand.
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Perception of the employer brand in the Czech banking sector by university students with economic focus
Jankovcová, Šárka ; Stříteský, Marek (advisor) ; Palíšková, Marcela (referee)
The main goals of this bachelor thesis is to analyze perception of generation Y towards individual banks in Czech Republic as theirs potential employers, and base on finding recommends which factors are significant to be reflected in process of creating brand building strategy. These objectives will be achieved by analyzing surveys filled in by university students majoring in economics and who are also members of the generation Y. This thesis is divided in theoretical and practical segment. The theoretical part is focused on stating and clarifying terms which are detrimental for this issue. The practical part is consisted of brief characteristics of banking system in Czech Republic, role and function of Czech Nation Bank and concisely description of few selected commercial banks. Furthermore there is evaluation of the previously mentions surveys, which brought conclusive findings. Best perceived is Czech National Bank in almost all aspects. The commercial banks which were included in the survey were viewed, in regards to being possible place of employment, similarly. Which suggests that there is big opportunity for banks to focus on and change one specific element and thus differentiate themselves from the others banks. The most important findings of this the study, are in the last part compared with finding of studies: The Most Desired Company, Universum and TOP Employers.
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Employer branding at a local branch of a global company
Míchková, Lucie ; Dvořáková, Zuzana (advisor) ; Zajacová, Zuzana (referee)
This master's thesis deals with the analysis of the image of the Employer brand of global company on the local market in the Czech Republic. As a theoretical basis focuses on defining brand as such, its value and its management. The basic concepts of Employer Branding: Employer Brand, EVP and some tools for building external employers' brands were also defined. The aim of the thesis is to map attitudes of university students to the employer's brand of selected local branch of chosen global company. I also investigated whether the study of selected university affect student perceptions of the brand. In the practical part, the thesis deals with the analysis of the specific employer brand and external brand building tools. Questionnaire research is carried out among students and scatter analysis is used for the evaluation. Other research tools are case studies in the form of storytelling, analysis of free associations, and semantic differential. The results are proposed recommendations for the company based on the evaluation of the perception of the employer's brand and also the model of the ideal employer.
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Implementation of appropriate brand management tools in employer branding
Khlebnikova, Vera ; Machek, Martin (advisor) ; Černá, Jitka (referee)
The objective of this thesis is to analyse how are the tools of brand management in creating and managing the employer brand implemented. To achieve this objective there is, in the first step, quantitative research of SAP case study and follow-up analysis of employer brand management in the B2B sector. Due to global level of employer brand management of analysed company, there is an analysis of the most important factors of the Czech youth in the process of selecting the ideal employer. This helps to get a better understanding of the Czech context. This thesis thus provides an insight into the area of analysing B2B environment which is not widely represented in the current literature. Another contribution of this thesis are the outcomes of the research analysing employer attractiveness factors which can be foundation for another research in the analysed company or in general research in the field of brand management and creation and management of employer brand.
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The Proposal of Effective System of Personal Marketing in Selected Company
Sněhota, Karel ; Tomšů, Petr (referee) ; Rašticová, Martina (advisor)
Obsah této diplomové práce se zaměřuje na poměrně novou součást marketingu – personální marketing, jeho analýzu a následnou aplikaci ve společnosti ABB Česká republika, s.r.o. Personální marketing do jisté míry propojuje kvantitativní a kvantitativní metody marketingu s činnostmi a cíli personálního managementu. Záměrem této práce je aplikaci personálního managementu do jednotlivých fází marketingového procesu za účelem vytvoření teoretického rámce metod a technik potřebných k průzkumu současných aktivit personálního marketingu, stanovení nedostatků a jejich následné řešení.
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