National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Volkswagen Group and its market position in global economy
Dohnalová, Barbora ; Jiránková, Martina (advisor) ; Žamberský, Pavel (referee)
This bachelor thesis deals with the automotive industry with the main focus on Volkswagen AG. The first chapter discusses history in the automotive industry, new trends and development in this field and history of Volkswagen company. The second chapter analyzes VW from the financial characteristics and deals with its market position. The third chapter is focused on a SWOT analysis of VW Group and next possible developmental trends in the area of automotive production.

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