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B2B trade specifics in terms of Czech Republic
Remsha, Siarhei ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
This thesis is dedicated to the problematic of B2B trade in terms of Czech Republic. The main goal is to define the structure of B2B trade, its analysis and comparison of the development in Czech Republic and in the rest of the world. Single chapters of the thesis enable to analyze the topic and reach the goals set in this thesis. The first chapter introduces the historical development of ICT, information and communication systems and the implementation of them in commerce. The current chapter will also get us familiar with the basic terminology and principles of B2B. The second chapter contains the description of B2B marketplaces as the main tool of B2B commerce. Special attention is dedicated to the principles of functioning, types and models of B2B marketplaces. Important part of this chapter makes the analysis of the barriers to the development of B2B markets and to entry of new companies to B2B commerce. The last chapter with tell us about the characteristics of Czech B2B environment, its development, obstacles to the development and legislation. The same chapter will provide us with the information about the most known Czech B2B portals and will give their analysis. This chapter also contains the description of local and European B2B development programs, which support B2B commerce and competitiveness in this field. In the conclusion we will evaluate the results and will provide the final characteristics of the topic. This thesis provides us with the detailed analysis of B2B market in general and in terms of Czech Republic together with development trends and obstacles to further development.
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Transaction cost theory
Braunová, Jitka ; Sirůček, Pavel (advisor) ; Džbánková, Zuzana (referee)
This bachelor thesis describes the transaction costs theory as it was found by the economist Ronald H. Coase and his follower Oliver E. Williamson. The Coase Theorem is theoretically analyzed with help of key cases when transaction cost come to existence. Furthermore; cases from practical experience are described in order to help us understand this theory from the customer point of view and how these knowledge can be useful for them and also for managers while creating prices and defining the marketing strategy.
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Current Trends in Consumer Behavior
Mynařík, Jan ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
This thesis deals with three selected current trends related to consumer behavior -- onslaught of retro products and retro marketing generally, changes in behavior related to electronic marketplace, and stricter demands for flawlessly designed products and services. Each trend is described and attention is given to driving forces of these trends, the ways they can affect consumers' lives and how they can be observed. The knowledge of the trends is then applied to determine how different groups of Czech consumers can be affected by those trends, thus giving businesses hints on how to incorporate the trends in the approach to their customers and monetize on them.
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Electronic marketplaces
TALAFOUSOVÁ, Jana
This thesis describes the principles of electronic and Internet marketplaces. For analyzing the status of the use of electronic marketplaces and online polling was done with the actual marketplace and society, which is a member of the marketplace. Proposal that trade through the market is prepared for a particular company, which previously traded through the marketplace.
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