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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Manipulation in the electoral campaign to the European Parliament
 Mentlík, David ; Rynda, Ivan (advisor) ; Německý, Marek (referee)
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Electoral strategies, political marketing and marketing research - The Czech 2nd round direct presidential election 2013 case
 Mirzajev, Tomáš ; Říha, David (advisor) ; Koudelka, Jan (referee)
This paper analyzes how the political marketing and electoral strategies were used by Czech 2nd round direct presidential election 2013 candidates. Paper is divided into theoretical and practical part. The theoretical part is mainly focused on the context of political marketing, electoral strategy and marketing research. The practical part describes these terms on the example of 2nd round direct presidential election case. In addition to public sources, author also used two own public opinion researches. The main goal of the paper is to analyze the electoral and political marketing strategies of the both 2nd round candidates and using the techniques of marketing research get closer to the factual context of the event.
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