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Model e-advertising Segment of the Selected e-commerce
Smrž, Marek ; Kovář, Libor (referee) ; Dvořák, Jiří (advisor)
Master’s thesis describes plus evaluates small firm that the deal with production plus sale ceramic performances. Work is divided on several part, in which survey especially on analysis e - commerce that the firm employs plus on his inadequacies, largely in the area e- advertising. Feature plus scope of employment is suggest mock - up e- advertising, that shall in connection with his costs viable.
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Model e-advertising Segment of the Selected e-commerce
Smrž, Marek ; Kovář, Libor (referee) ; Dvořák, Jiří (advisor)
Master’s thesis describes plus evaluates small firm that the deal with production plus sale ceramic performances. Work is divided on several part, in which survey especially on analysis e - commerce that the firm employs plus on his inadequacies, largely in the area e- advertising. Feature plus scope of employment is suggest mock - up e- advertising, that shall in connection with his costs viable.
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Contextual advertising systems
Randáčková, Veronika ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
Bachelor thesis introduces readers to new and lesser-used contextual PPC systems that are usable in the Czech Internet landscape for the advertising campaign. These systems are described in the ad campaign created for e-shop Pneu360.cz. The aim of this work is to evaluate the applicability and effectiveness of different systems for further possible continuation of the campaign. Contextual advertising is taken in this work in a broader sense. It included ads in content, in articles and in the search. Advertising systems which were analyzed were Adfox, Etarget, Facebook, ElineAd, Intextual advertising by Billboard company and TakeIt Ad by Internet Trading company.
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