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Comparison of Czech governmental campaigns and American AdCouncil campaigns with a focus on social campaigns against drunk driving
Štenclová, Dorota ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
The bachelor's thesis "Comparison of Czech governmental campaigns and American Ad Council campaigns with a focus on social campaigns against drunk driving" deals with the Czech campaign titled, "Nemyslíš, zaplatíš!" (You don't think, you pay) by the Ministry of Transport and the American campaign "Buzzed Driving is Drunk Driving" by National Highway Traffic Safety Administration. It also focuses on the bidding process and the execution of public service campaigns produced by the government in the Czech Republic and the United States of America. The first section deals with social marketing, its specification and differentiation from commercial marketing, and government communication from a theoretical point of view. The following section focuses on the Ad Council and its activities and campaigns. Subsequently, it focuses on funding, execution and results of the "Buzzed Driving is Drunk Driving" campaign. Later, the characteristics of the Czech campaign "Nemyslíš, zaplatíš!" and Czech governmental communication are discussed. Finally, the thesis compares Czech and American campaigns and also suggests possibilities for the improvement of Czech governmental communication mainly in the field of funding and effectiveness.
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Minimum Legal Drinking Age in the U.S.: A Reasonable Exception to Age of Majority?
Lokajíčková, Jana ; Kozák, Kryštof (advisor) ; Raška, Francis (referee)
The MA thesis "Minimum Legal Drinking Age in the U.S.: A Reasonable Exception to Age of Majority?" examines the U.S. legal limit for consumption of alcohol from the perspective of policies aimed at controlling drunk driving because the minimum drinking age was set to twenty-one - higher than the age of majority - in order to reduce drunk-driving fatalities. The thesis analyzes different aspects of this issue and concludes that the high minimum legal drinking, which constitutes a severe limitation of personal freedom of those aged eighteen to twenty, did not fulfill the expectations with which it was introduced in 1984. The thesis suggests alternatives to the high age limit, and examines how and if they are implemented or what prevents their frequent use. The thesis has four parts: one provides basic facts about drinking, driving, and drunk driving in the U.S. society including the attitudes of the public toward the issue. The following part looks into the legal developments of the drinking age limits and legal challenges to the law arranging the age limit for its supposed unconstitutionality. The third chapter looks at the results of scientific research and suggests ways to deal with drunk driving more efficiently. The last part examines what prevents these more effective measures from being widely...
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