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The geographical aspects of pricing in the field of freight road transport
Čermák, Jan ; Marada, Miroslav (advisor) ; Kraft, Stanislav (referee)
The aim of this paper is to show what relation is between the distance and the transport price and which factors can contribute to the expected irregularity. Based on the real freight transport prices the paper is looking for and finding significant differences in the relative transport prices between chosen regions. It seems that the quality of the transport price is influenced by factors like the location of the target region within Europe and towards Czechia, within transportation routes and networks, its economic power and structure and possibly also by the mutual relations that the source and target regions have within the global supply chains. The quality of the transport connection between the regions is further compared with the connection that these regions have within the global city network. As was found out, these two kinds of connection do not have to necessarily be the same. A short questionnaire was taken among chosen transport experts to get the basis for a better interpretation of the paper's conclusions and also to get their opinion on the sense of the geographical research in the field of international transport and logistics. Keywords: international freight road transport, transport pricing, transport price, logistics, supply chains, geographical aspects of pricing
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The geographical aspects of pricing in the field of freight road transport
Čermák, Jan ; Marada, Miroslav (advisor) ; Kraft, Stanislav (referee)
The aim of this paper is to show what relation is between the distance and the transport price and which factors can contribute to the expected irregularity. Based on the real freight transport prices the paper is looking for and finding significant differences in the relative transport prices between chosen regions. It seems that the quality of the transport price is influenced by factors like the location of the target region within Europe and towards Czechia, within transportation routes and networks, its economic power and structure and possibly also by the mutual relations that the source and target regions have within the global supply chains. The quality of the transport connection between the regions is further compared with the connection that these regions have within the global city network. As was found out, these two kinds of connection do not have to necessarily be the same. A short questionnaire was taken among chosen transport experts to get the basis for a better interpretation of the paper's conclusions and also to get their opinion on the sense of the geographical research in the field of international transport and logistics. Keywords: international freight road transport, transport pricing, transport price, logistics, supply chains, geographical aspects of pricing
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Multiple Marginalization and its Impact on Supply Chains' Efficiency
Zouhar, Jan ; Fiala, Petr (advisor) ; Cahlík, Tomáš (referee) ; Ivaničová, Zlatica (referee)
Double (or multiple) marginalization is often identified as the main source of a decentralized supply chain's (SC's) inefficiency. In its core lies the fact that if the agents constituting the SC choose their output prices according to the golden rule of profit maximization (that normally applies to a single firm that produces independently and sells directly to the end consumer), the prices in the SC tend to spiral up to an inefficient (equilibrium) level where both the consumer surplus and the SC's total profit are diminished. The aim of this paper is to analyze and quantify the impact of multiple marginalization on the behaviour of SC's that vary with respect to their structure (i.e. the number of agents and the links between them) and the shape of their cost and demand functions. The main gauge of this impact is the efficiency of a SC, defined as the ratio of the profit of a SC whose agents behave according to the model of multiple marginalization, and the potential profit of the SC (i.e. the maximum profit attainable under the conditions of complete coordination of prices within the chain). Besides efficiency, some other properties of a SC are studied, e.g. the distribution of the SC's profit among the individual agents or cost externalities within the SC. Three different models of multiple marginalization are studied in the paper. The first one is a linear model of multiple marginalization (i.e. a model with linear demand and cost functions); in this simplified setting we derived explicit formulae for values of the studied indicators. The second model is analogous to the first one only that it allows for non-linear demand and cost functions; in this case, the analysis is carried out using computer experiments with numeric algorithms. The last one is a dynamic model of multiple marginalization which studies the abovementioned price spiral through multi-agent simulation.
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Supply Chain Management and its optimization
Alipčenkov, Timur ; Kuncová, Martina (advisor) ; Fiala, Petr (referee)
Dissertation work comes with a summary of logistics evolution in the sphere of Supply Chain Management and focuses readers attention on the processes inside of supply chain. However dissertaion work is not just a huge methodological part, it also comes with an optimization part. Reader meets imaginary company trying to optimize a part of its distribution process by using modification of distribution technology "Hub and Spoke". Optimization computational procedure also consist of Traveller Salesman Problem (TSP). Fictional data for three days of testing where prepared by using MS Excel function of random numbers. For longer testing period dissertation work uses simulation technology represented by SIMPROCESS software.
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Marketing in relations of international business and information technologies
Jurčík, Michal ; Klosová, Anna (advisor) ; Sato, Alexej (referee) ; Jindra, Jiří (referee) ; Kováč, Michal (referee)
Informační technologie umožnily standardizovat značnou část marketingových informací pomocí digitalizace. Tím, že se tyto informace standardizují, usnadňuje se také standardizace práce s nimi v konkrétních částech hodnotového řetězce podniku. V práci je navrženo vymezení čtyř specifických oblastí využívání informačních technologií v marketingu: e-commerce, dodavatelské řetězce s informačními technologiemi, marketingové databáze a informační systémy v podniku, digitální televizní a rozhlasové vysílání. Hlavním cílem práce je ověřit hypotézu o této klasifikaci oblastí aplikování informačních technologií. Dalším cílem je analyzovat tyto oblasti z hlediska mezinárodního marketingu a charakterizovat, jak konkrétně informační technologie ovlivňují v těchto oblastech podnikání.
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Supply chain management
Lašková, Jana ; Fiala, Petr (advisor) ; Fábry, Jan (referee)
Práce se zabývá empirickým ověřením platnosti efektu biče u reálného dodavatelského řetězce. Zároveň na reálných datech ukazuje rozdíl mezi optimalizací zásob každého dílčího článku řetězce a optimalizací zásob podél celého řetězce. Součástí práce je vytvořená učební pomůcka pro ukázku optimalizace zásob (model EOQ) a Pivní hra pro demonstraci platnosti efektu biče.
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