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MHP application
Holík, Tomáš ; Říha, Kamil (referee) ; Číka, Petr (advisor)
This Master Thesis is engaged in designing an interactive application for online betting in the DVB-T environment. The application is determined to running at Multimedia Home Plattform MHP and it allowes digital television viewers to make a bet on a sport match broadcasted on the television. The whole application is written in the Java language. All the information about users and the match are stored in a MySQL database, which is accessible through a php script placed on the server with the database. The applicaton is running in a set-top box and communicates with the script through the set-top box return channel. The channel between the server and the script is unsecure, so the communication has to be encrypted. The encryption process uses a symmetric-key cipher AES, which uses a shared secret key for encryption and decryption. Each application generates its own pseuodorandom and crypthographicaly strong AES key and sends it to the server. To secure the secret key transsmision is used the public-key cipher RSA.
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News channel Z1: Changes in the concept in order to streamline business
Doušová, Aneta ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This bachelor thesis describes restructuralization of new digital television channel Z1, which began to broadcast in 2008 and was already during first months of its activity on the Czech media market stricken by problems. Those required stern steps in terms of business rebuilding and recovery. The first part of the thesis focuses on review and comparison of the Czech television news channels. It also mentions causes and solutions of the crisis. The second part illustrates implementation of restructuralization measures in order to streamline business of private news channel Z1, which, thanks to its rebulding, managed for now to overcome period of crisis.
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Marketing strategy of a new television station TV Barrandov
Zábrodská, Jana ; Pešek, Ondřej (advisor) ; Procházková, Markéta (referee)
Bachelor's thesis describes a marketing strategy of a new digital television station, which entered to the television market at the beginning of 2009. The first part of the work deals with the theoretical description of the marketing strategy and the Czech television market. The second part describes marketing strategy of TV Barrandov and interprets the results of the television survey after three months of broadcasting. SWOT analysis summaizes the Knowledge of the practical part.
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