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Feedback during the defences of the final works at art schools.
Bílková, Kateřina ; BENDOVÁ, Helena (advisor) ; POSPISZYL, Tomáš (referee)
Research of the feedback during the defenses of final works at art schools focused on new media. This thesis describes the process of defenses of the final and diploma works within six art colleges in the Czech Republic. The thesis emphasises observing the process of discussion after the presentation of artwork. Emphatic analysis of this year's final evaluation of practical work is carried out within each observed art studio. Both students and teachers express themselves to the process of the defense within this text. The text reflects the importance of this particular period and compares different approaches. In the resume of the thesis)the author advises some of the formal methods that can help to improve the discussion and defense itself.The author focuses on the importance of a comprehensive written evaluation from the beginning of the thesis.
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Hollywood mainstream marketing tools analysis
Vondráčková, Alexandra ; ŠVECOVÁ, Marta (advisor) ; KAŠPAROVSKÝ, Roman (referee)
This masters thesis titled "Hollywood mainstream marketing tools analysis: Has Hollywood marketing outrun the production itself?" aims to describe the state and issues of contemporary film marketing. It poses the question of whether the marketing behind the films is so sophisticated that it gets ahead of the movies. Furthermore, the thesis deals with the fact that this excessive attention to endless refinement of promotional materials for the film - together with the individual marketing tools - ultimately harms the impression from the movie in the eyes of its viewers. They can often feel dissatisfied or even defrauded. This hypothesis is demonstrated and disproved on the basis of specific examples and partial analysis.
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Digital media and their effects on presence socially pathological phenomena on children.
PODROUŽKOVÁ, Nikola
Currently, digital media affect life of every individual. In many ways, this kind of media is taken as the support of our lives but they may encounter some risks when being used for a long time. This bachelor thesis demonstrates that digital media has a significant negative impact on individual behaviour, communication and social interactions in society. Inappropriate use of this type of media may lead to addiction, which can be compared to addiction to narcotic drugs and psychotropic substances. The human brain when under pressure does not develop and forms no memory traces significantly it affects learning. Insomnia, depression, obesity these are all negative consequences of human organism when overusing digital media. If children have to face these issues, their development is greatly threatened - both mentally and physically. No wonder then that the social workers have to deal with attacks or other deterrent cases where a child is affected by computer game or television series. It is proven that the time spent using digital media is still growing. People are less willing to work and solve problems in the real world and seek solace in the virtual one. Major phenomenon are also social networks where people are completely losing their privacy. Especially for children who are very gullible this area of media is totally inappropriate. Because of all these issues, the teachers or social workers in social services must deal with problems related to cyberbullying or other forms of ridicule on the internet. The aim of this work is to describe digital media and their impact on occurrence of social pathological phenomena in children and to emphasize digital media as one of the very current topic the society should be speaking about especially with experts. Using these media has a huge impact on youth and therefore there are many new cases when the clients are seeking help because of their problems with addiction on digital media or because of the problems which are caused by them. In the bachelor thesis the data are collected in the form of quantitative research survey which took place in the Elementary School Sídliště Vlašim. Multivariate data from the questionnaires were processed by correspondence analysis (CCA) in program Canoco. Statistical results showed that both hypothesis were supported gender of a child is related to a certain type of activities on the internet and with increasing age also grow the time spent using the internet for fun (playing PC games) in both genders. Experts demonstrate the negative impact of excessive use of digital media. At present, we should raise awareness among users of media about the possible risks and expand preventative measures to precede the digital addiction.
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LABORARTORY BRNO
Stýblo, Jakub ; Novák, Antonín (referee) ; Kratochvíl, Jan (advisor)
The architectural design of the eastern corner of the intersection street Koliště and Milady Horakove. Program is a gallery of architecture and design with a focus on new digital media supplemented with lecture hall and workshops for work and hackerspace. The architectural expression and its main design theme is the movement and flow of people. The building is "sanded" the movement of people and cars. The proposal was designed as a three objects, which are then fluidly connects and creates one continuous whole matter. Construction of the building is a combination of wall and skeletal system of reinforced concrete.
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Glitch within art and its evolution
Zábrodský, Petr ; BLAŽÍČEK, Martin (advisor) ; POSPISZYL, Tomáš (referee)
The focus of this paper is the development of art that implements technological error, known as glitch. It covers the whole spectrum, from the musical origins of glitch up to its contemporary multi-disciplinary state. This paper does not omit a mention of the theory of glitch and its wider importance within the frameworks of culture, society and the history of art. Glitch is, due to its essence, dependent on the technological conditions at the time of its creation, which means that this paper also includes a description of established methods of using the disruption of data flows as well as the results of such interventions. Nonetheless, what follows is a description of the basic groundwork of such methods and an outline of their inner principle that one can find in the contemporary new ways of understanding and using glitch. This work thus mainly focuses on the history of glitch rather than its new forms, however it concludes by a description of the assimilation of its aesthetics, more than its principles, by mass culture, which brings a shift in its aesthetic function in specific popcultural contexts.
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E-commerce project monetization
Prášilík, Zdeněk ; Heřman, Jan (advisor) ; Hodboď, Radek (referee)
The aim of this thesis is a monetization of e-commerce project. Using various tools of online marketing avaliable. In particular performance oriented and paid ad formats including emailing, product search engines, search engine advertising, and advanced remarketing strategy. As a proove of success or failure of this intention, project will be evaluated with EBIT and ROI indicators together. An e-commerce project of bad economic condition has been chosen for the experiment, whitch barely covered own operational costs. Many changes were accepted during the experiment. Especially in expenditure structure and media mix used. Many changes in previous ad systems used and more new tools and performance marketing features added. The result is improove in project efficiency. Project becomes economically independent unit.
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Establishing a TV station in the digital era
Eslam-Bahadorie, Farid Werner ; FRIČOVÁ, Kateřina (advisor) ; SLÁDEČEK, Petr (referee)
This thesis on the "Establishing of a TV station in the digital era" describes and evaluates the influence of digital technologies and changing viewer behavior on television industry.
It analyzes the Czech TV market regarding television operators, distribution technologies, the development of viewing shares and ad revenues and developing trends. The aim of this thesis is to show the status quo of the Czech TV market and to examine opportunities for the establishing of new television stations.
Chapters of the first part focus on the current state of the Czech television market, main operators of TV stations, legislative, distribution platforms, assessment of ad revenues and the evaluation of research results. The second part of this thesis focuses on a case study on the establishment of a TV station.
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Remediation
Bílková, Kateřina ; BLAŽÍČEK, Martin (advisor) ; POSPISZYL, Tomáš (referee)
In my bachelor`s thesis is interpretation of term remediation in terms of the artist. The text includes a confrontation with texts of theorists Jay David Bolter and Richard Grusin. I defend the notion that remediation is a creative process. Start from the belief that the artist does not seek the newest medium, but the medium most appropriate to theme of an artpiece. At the beginning I define term medium and characterize remediation as transformation of aura. And I explain the term aura as a subjective relation betwen artist or spectator and media. So I do not concentrate at technical parameters, but at the impression that changes the medium of created artwork. Text includes selected examples of using method of remediation.
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Journalism in the Era of New Media
Ischia, Michal ; Pavlíček, Antonín (advisor) ; Koubský, Petr (referee)
Thesis is focused on digital and social media in journalism. In a brief introduction is explained situation in Czech media environment where influence of online news increase every year to the detriment of traditional media. It deals with an influence of new media to journalism work. New publishing methods are analysed, especially methods based on digitalization of content and ways to paid content. Original survey presents behaviour and habits of social networks users. Are they a relevant source of information for readers of Respekt magazine? Research then analyses how Czech newspaper and magazines use social networks. In the end of this block it brings best practices and some recommendations for communication and monitoring in social media. Both parts, digital and social media, are connected by practical issues from Respekt magazine. In the last part of thesis is designed a concept of Respekt's digital strategy for next years.
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