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Development Strategy of Small Company
Unzeitigová, Petra ; MBA, Jiří Hošek, (referee) ; Koráb, Vojtěch (advisor)
Master’s thesis is focused on development strategy of small company which offer outdoor and sports clothing and equipment. This thesis includes the formulation of theoretical knowledge and assessment of the current condition of the company by analyzing the external and internal environment. The work includes suggestions in the sphere of marketing, finance and human resources. In the end of work there is proposed a development strategy, including a timetable of implementation.
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Development Strategy of Small Company
Unzeitigová, Petra ; MBA, Jiří Hošek, (referee) ; Koráb, Vojtěch (advisor)
Master’s thesis is focused on development strategy of small company which offer outdoor and sports clothing and equipment. This thesis includes the formulation of theoretical knowledge and assessment of the current condition of the company by analyzing the external and internal environment. The work includes suggestions in the sphere of marketing, finance and human resources. In the end of work there is proposed a development strategy, including a timetable of implementation.
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Analysis of the competitiveness of OVB Allfinanz, a.s.
HOMOLKOVÁ, Petra
The goal of my work is to analyze the market position selected company and suggest improvement in its market position and to analyze its competitive environment. I chose the company OVB Allfinanz a.s., which operates on the Czech market for 44 years. My work consists of two parts. The first part describes the theoretical knowledge concerning strategic management and analysis, explanation of terms of competition, competitiveness and other related terms such as: generic competitive strategies, SWOT analysis and Porter's model of competitive forces. In the second part I will focus on the SWOT analysis and Porter model. I also focused on the analysis of competitors in the field of insurance brokers. The results are based on information obtained from the questionnaire survey. I also used the method of controlled interviews with successful regional group leader ProfiFP and thus I gained not only credible information about the company, but I could use my experience, when I am working for OVB. From the obtained data I proposed possible improvements for company .
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