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Waste heat within professional laundry
Svoboda, Adam ; Máša, Vítězslav (referee) ; Bobák, Petr (advisor)
This bachelor thesis deals with professional laundry service and background research on commercial opportunities for utilization of waste heat in industrial laundries. The practical part consists in measuring properties of the waste flow from the industrial washing machine and the calculation of potentially useful heat. In the conclusion possible risks of using heat from waste water and a draft plan for this use are formulated.
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Segmentation of the detergent market
Bulantová, Barbora ; Koudelka, Jan (advisor)
This Masters Thesis is focused on detergent market in the Czech Republic and its market segmentation. The goal of this thesis is to find differences and similarities between consumers and to uncover the segments which are internally homogeneous and externally heterogeneous, and to suggest a marketing approach for each segment. Theoretical part of this thesis is about theoretical explanation of the market segmentation process, different approaches to segmentation and methods of segmentation. There is also a description of the detergent market in the Czech Republic. The analytical part is focused on segmentation process itself. The segmentation is based on both primary and secondary data. The revealed segments are then described in detail. There is a suggested marketing approach how to effectively address each segment.
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Waste heat within professional laundry
Svoboda, Adam ; Máša, Vítězslav (referee) ; Bobák, Petr (advisor)
This bachelor thesis deals with professional laundry service and background research on commercial opportunities for utilization of waste heat in industrial laundries. The practical part consists in measuring properties of the waste flow from the industrial washing machine and the calculation of potentially useful heat. In the conclusion possible risks of using heat from waste water and a draft plan for this use are formulated.
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Detergents market analysis and Perwoll brand analysis on the Czech market
Bravená, Martina ; Koudelka, Jan (advisor) ; Říha, David (referee)
The aim of the Master`s Thesis is analysis of detergents market on the Czech market with focus on Perwoll brand and prove or disprove the previously stated hypothesis together with the aid of the primary and secondary data from marketing research. After that it was proposed the recommendation for other brand marketing orientation. Under the terms of the analysis the thesis is looking into the consumer behaviour on the detergents market and its structure. The thesis is structured into three main parts. First part is theoretical and creates a background for the other parts. Second part primarily describes the detergents market, the structure and consumer perception. What is the brand awareness and what is the key factor during the buying decision process. Later on, it is looking into the Perwoll brand itself and its characteristics. The last part is the marketing research based on primary data and questionnaire research. In the end, the results of the research are summarized and potential solutions are made.
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