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Supporting the tourism in the Ústí region after 2000
Košťálová, Radka ; Fialová, Dana (advisor) ; Jeřábek, Milan (referee)
The diploma thesis is aimed to tourism and its development in case studies by the Ústí region and the town of Ústí nad Labem. In the theoretical frame, definitions utilized in case studies are defined. Devoted to the Ústí region, the case study analyzes conceptual documents, dealing with tourism and its development as well as its priorities and measures. The study then describes a new regional project, called "Gate into Bohemia" (and new destination agencies together with it). The chapter is finished with future plans of the Ústí region. Similarly, development documents are analyzed in Ústí nad Labem, emphasizing tourism and projects, realized by the municipality in terms of tourism or revitalizing the town (as well as possible future plans again). Another chapter deals with the structure of tourism concepts; its basis is represented by the author's own proposal, compared with selected concepts of the region and town.
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Geocaching in relation to sustainable development
Dolejšková, Adéla ; Rynda, Ivan (advisor) ; Hušek, Jiří (referee)
This thesis is focused on relation between geocaching and sustainable development. It deals with this relation on basis of approach of geocachers to cache-making and on basis of state of caches in different areas. Approach of geocachers to cache-making tests by semi-structured interviews analyzed by Grounded theory and by internet data analysis. State of caches in different areas tests map data analysis. Outcome shows rather positive relation of geocaching and sustainable development. Strong points of the game are in positive influence on sustaining and shift of memory of places, increasing place atractivity and partly environmetal education. Study can be beneficial for instance for protected natural areas administration, public administration or administration of destination management of areas. Scientific benefit of this thesis lies in surveying this theme and creating basis for next research. Keywords: geocaching, sustainable development, sustainable tourism, destination management, environmental education. Powered by TCPDF (www.tcpdf.org)
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The Czech Republic as a target for young adults from Spain
Volná, Lucie
This Bachelor thesis deals with the classification of the situation of tourism in the Czech Republic. Its objective is to propose recommendations for the promotion of the country as an attractive touristic destination for the young generation of Spaniards. In the Literal survey is discussed the issue of Destination management and motivation to travel, Tourism and Marketing research. In the practical part is a review of secondary statistics together with the results of own Marketing research. As a summary of the whole research, there are Recommendations for anyone who would like to focus on the Czech Republic as an attractive tourist destination for the mentioned segment.
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Vliv faktorů kvality destinace na loajalitu návštěvníků městských oblastí
Machátová, Aneta
The bachelor thesis examines and assesses the impact of various destination quality factors depending on a satisfaction and the visitors loyalty with a focus on urban areas. The first part describes tourism, quality of service and destination. The main source used in this work are the results obtained from the questionnaire and later evaluated using the statistical techniques. Based on the econometric modeling results, some findings and aspects are interpreted with the aim to find the reasons for the obtained ratings.
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Profil návštěvníka Jihomoravského kraje pro strategii rozvoje cestovního ruchu
Karlová, Edita
Diploma thesis is focused on the description of visitors profile in the South Moravia area. This will be based on the analysis of the actual tourism activity in the area and based on a marketing research among the observed groups. The first part of the thesis is a description of a theory of tourism, tourist behaviour, tourism management and visitors profile. The analysis of the actual situation of the tourism in Brno is described by 6A and SWOT analyse method. The visitor's profiles will be defined from the researched data. According to the researched visitors profiles will be recommended a suggestion for the local agency in Brno in order to develop in the South Moravian region. These suggestions will include a recommendation for the next strategy, new collecting places and innovative research methodology.
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Vliv vinařské turistiky na cestovní ruch města Znojma
Blahová, Alena
Blahová, A. Effect of wine tourism on town tourism of Znojmo. Bachelor thesis. Brno: Mendel University, 2017. This thesis deals with the influence of wine tourism in the town tourism of Znojmo and overall evaluation of wine tourism in Znojmo. Basic concepts related to tour-ism and wine tourism are explained in the literature review. Own part of the thesis represents the town of Znojmo, major tourist attractions and wine tourism in Zno-jmo. Recommendation for promotion and development of wine tourism in Znojmo is suggested on the basis of the survey.
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Loajalita k destinaci
Vlachová, Šárka
Vlachová, Š. Loyalty to the destination. Diploma thesis. Brno: Mendel University, 2018. The thesis deals with loyalty to the Moravian Karst region and its surroundings. In the first part of the work a literary research was made using Czech and foreign secondary sources. In the second part of the thesis a questionnaire survey was conducted, to which 408 respondents answered. Based on the results of this survey, visitors' satisfaction with the destination and their loyalty to it was examined. With the help of regression analysis and IPA analysis, the factors that most affect the satisfaction and loyalty of visitors were identified and recommendations for destination management were formulated based on this information.
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Image města Brna v kontextu cestovního ruchu
Ostřanská, Tereza
Ostřanská, T., Brno image in the context of tourism. Bachelor's thesis. Brno: University of Mendel in Brno, 2018. Bachelor's topic is Brno image in tourism point ot view. Within the framework of the literary review is processed tourism issues with focus on tourism destination, destination management, destination marketing of tourism, city marketing and communication sector with biddings to positioning and destination image. Partical part is focoused on review of current state and image analysis of Brno city. Questioned were Czech residents 18 years old and older in form of questionnaire survey. As result is suggested recommendations for improvement of current state of Brno image perceiving based on analysis.
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The Image of the Czech Republic in Finland in Tourism Context
Selecký, Stanislav
Thesis topic deals with the Image of the Czech Republic in Finland in Tourism context. Within the literature review, destination marketing, destination management, also buying behaviour are interpreted. The empirical part is based on a questionnaire which is elaborated and evaluated on the purpose of identifying current Image of the Czech Republic among Finns as well as a comparison of the current state with the long-term marketing plan is included.
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Vliv přímé letecké linky na rozvoj cestovního ruchu v destinaci
Vévoda, František
This diploma thesis deals with the introduction of direct air routes and their influ-ence on the development of tourism in the destination. The theoretical background is thematically elaborated within the framework of literature review, the methodology is then based on available foreign studies, together with methods for primary data collection. The practical part begins with the analysis of the higher territorial administrative unit and then applies the methodology within the case study for the South Moravian Region. Graphical and statistical evaluations of the obtained data are completed with comments. Based on the results, recommendations for stakeholders are formulated.
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