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TV debates as an tool of pre-election communication of candidates in the Presidential election 2018
Kostelecký, Martin ; Konrádová, Marcela (advisor) ; Rosenfeldová, Jana (referee)
This thesis deals with the presidential debates in the second round of the presidential election in 2018, when Miloš Zeman and Jiří Drahoš met in duels. In the theoretical part of the thesis, I will explain the concepts related to the political communication and introduce the development of political campaigns. Then, I will focus on the development and history of political debates in the world as well as in Czechia. I will also focus on Czech television market and the differences between public and commercial broadcasters. In the practical part, I will perform a quantitative content analysis, which aims to determine whether the candidates used the topics, that the Public Opinion Reseach Center (CVVM) evaluated as the most important for the public. Next, I will perform a pragmalinguistic analysis, which will help to find out whether any of the debates favored any of the candidates. I will also compare the formats of the debates as well as the topics discussed to find out the differences between debate on public and commercial broadcaster. The thesis concludes that there are differences in the concept of debates between public and private television, both in the choice of topics and format, and in the favoring of candidates. It also finds that candidates use the topics which the public considers most...
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