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Marketing utilization of Facebook, focusing on the company Slevomat.cz Ltd.
Zachová, Barbora ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
This bachelor thesis analyzes the utilization of Facebook as a marketing tool, focusing on the company Slevomat.cz Ltd. Thesis is divided into a theoretical and a practical part. The theoretical part discusses marketing, social networks and discount portals. The practical part is devoted to the possibilities of using Facebook for marketing purposes. The knowledge acquired during writing this thesis is then applied to the company Slevomat.cz Ltd. The company's marketing strategy on the most popular social network is evaluated and compared with the strategies of its competitors.

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