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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Loyalty programs for children and their influence on children´s behaviour as a consumer
 Pažoutová, Iveta ; Ryšavá, Monika (advisor) ; Zamazalová, Marcela (referee)
The thesis is focused on loyalty programs for children. The aim is to develop a recommendation for a particular company, how its loyalty program should look like. The theoretical part includes familiarization with loyalty programs and describe the market segment - children. The practical part describes, what the brand "Kubik" offers for children. One component of my work is a research conducted in a group of children aged 8 to 11 years through questionnaires, which are divided into two parts - a general and a specific focusing on drinks Kubik. From the outputs of the research the impact of children as consumers is analyzed and recommendations for the brand Kubik how it should create a loyalty program for children is outlined.
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Marketing targeted at child
 Boháčková, Lenka ; Skokanová, Dagmar (advisor) ; Štědroň, Bohumír (referee)
This bachelor dissertation focuses on marketing targeted at child consumers. It try to inform about the theoretical aspects of targeted marketing and the types of advertisment, with whom the child may encounter. Finally, also points to legislation relating to the creation and operation of advertising messages. The dissertation focuses on the psychological aspects of the impact of advertising on children. It also include research aimd at evaluating the perception of commercial communication by children today. The research also examine children's attitudes and purchasing behavior.
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