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Framing of electronic evidence of revenues by selected Czech daily issued media
Semerádová, Zuzana ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
The diploma thesis "The Framing of the Topic of Electronic Sales Records by the Czech Daily Media" explores the quantitative content of the analysis in the way how media cover the subject of electronic sales records of the daily press Blesk, Mladá fronta, Právo, Hospodářské noviny and Lidové noviny. The theoretical part focuses on the influence of the media itself. On the basis of the theoretical knowledge, the levels of the agenda are described - firstly, the first stage of agenda setting, which defines the typology of the themes chosen by the media in their media agendas and actors whose definition for work is based on Hartley (1982) approach and Křeček (2013) division into collective and individual political actors. Another part deals with the second stage of the agenda setting, which in the case of diploma thesis includes framing. The first chapters describe the basic typology of division into generic and specific frameworks, focusing on thematic and episodic framing, which are subsequently used in the analytical part. The last part of the framing theory focuses on five types of frames according to Semetko and Valkenburg (2000), who divide the general framing according to specific content features into conflicting, human interests, responsibility, moral and economic consequences. Consequently,...
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The Role of the Media in Construction of Health Risks in Czech Republic on the Example of Ziza Virus
Kudrnová, Blanka ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This Master's thesis identifies the characteristics of the Czech media in the context of the media construction of health risks - the Zika virus, focusing on the printed media. Research by T. Knířová (2011), comparing the construction of swine flu risk between the British daily newspaper The Times and the Czech daily MF Dnes, and the analysis of the avian influenza, mad cow disease and West Nile fever in The New York Times (Shih, Wijaya, Brossard, 2008) are the initial works. The thesis uses a method of quantitative content analysis extended by an interpretative text reading. The risk of viral infection is analyzed with regard to concepts of agenda-setting, framing, and issue-attention cycles.
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