National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Contemporary Czech orthography workbooks and guides and their didactic use
Urbanová, Lucie ; Adam, Robert (advisor) ; Šmejkalová, Martina (referee)
This diploma thesis deals with the possibilities of use of contemporary workbooks and guides of Czech orthography, their quality and their position amongst other material didactic aids. It briefly introduces the concept of spelling from a linguistic viewpoint, defines the spelling curriculum in a didactic concept, and introduces the basic types of spelling exercises, as well as their advantages and risks. Empirical research was carried out through five selected publications. These were subjected to a detailed examination and the selected passages were subjected to a response from primary school respondents. This thesis analyses specific selected books, but moreover, it also aims to evaluate the possibilities and limits of commercial publications designed for spelling practice. The choice of the type of exercises included, the assignment's clarity, the content attractiveness of included texts, and the book's graphic processing and more are important factors in determining the quality of the given types of books.
Marketing mix of publishing house named PIEROT
Vlčková, Simona ; Procházková, Markéta (advisor) ; Víchová, Klára (referee)
Work is structured into two units. First, theoretical unit refers to elaboration of a given problem with the help of literary resources. Practical part revers to problem of marketing mix in application on one of the publishing houses on the Czech market with the focus on educational literature; more precisely on exercise book for the last year of pre-school education and students of 1-4 grade of primary school. Work introduces reader into the history of publishing and describes specificities of publishing market. The aim of this work is to explore separate components of marketing mix with the focus on price and communication of the product. However, for the complexity of marketing mix there can not be left out elements of product and distribution. The end of the work draws up separate findings and outlines possible improvements and new forms of publications propagation.

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