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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal for Improving Communication and Customer Relationship Management in the Company Hydroma, spol. s r. o.
 Mandíková, Anna ; Uherek, Michal (referee) ; Mráček, Pavel (advisor)
The thesis is focused on improving communication and customer relationship management company Hydroma, spol. s r. o. In the theoretical part, the author emphasizes the importance of understanding and describing CRM marketing communications. The practical part is based on theoretical foundations. First, it focuses on the company Hydroma, spol. s r. o. and analysis of the current state of communication with customers and manage their relationships. The thesis concludes with suggestions that should lead to an improvement of the current situation.
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Customers relationship management in the wholesale
 DVOŘÁKOVÁ, Jitka
The topic of this diploma thesis is Customers relationship management in the wholesale. The main aim of this theses is to analyze approaches and trends in management, including evaluation outcomes of competitiva offers from perspective of customers. The second aim is to design arrangements and management approaches to improve the future.
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