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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing Research
 Měšťanová, Nikola ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This bachelor thesis focuses on the marketing research of Wayfarer (men’s fashion shop) customers’ contentment. There are described goals of the thesis same as the methods for their accomplishment at the beginning of the paper. Following chapter defines the theoretical bases. The experimental part deals with the current situation of Wayfarer e-shop and delivery point. The goals are fulfilled with the meaning of analysis and personal research utilizing questionnaire form. Arrangements for customers’ contentment improvement with the delivery point service are presented based on the obtained experimental results.
Detailed record
Marketing Research
 Měšťanová, Nikola ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This bachelor thesis focuses on the marketing research of Wayfarer (men’s fashion shop) customers’ contentment. There are described goals of the thesis same as the methods for their accomplishment at the beginning of the paper. Following chapter defines the theoretical bases. The experimental part deals with the current situation of Wayfarer e-shop and delivery point. The goals are fulfilled with the meaning of analysis and personal research utilizing questionnaire form. Arrangements for customers’ contentment improvement with the delivery point service are presented based on the obtained experimental results.
Detailed record
Contentment surveying of customers of Modra pyramida co-operative bank
 Pešková, Olga ; Lukšů, Vladimír (advisor)
This bachelor thesis focuses on processes of control and contentment surveying of customers. The theoretical part contains principles and procedures recommended for this activity. The practical part covers the suggestion to implement the contentment surveying of customers of Modra pyramida co-operative bank where customers' contentment surveying is not carried out yet.
Detailed record

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