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Cryptocurrencies and Their Trading Options
Kubík, Lubomír ; Dušková, Monika (referee) ; Luhan, Jan (advisor)
The bachelor thesis focuses on the development and formation of cryptocurrencies especially the most common cryptocurrency Bitcoin. It describes the principles of blockchain and decentralized currencies. It focuses on the comparison of individual kinds of cryptocurrencies which are compared from several points of view, such as their origin, the principle of their functioning and value. Furthermore the possibilities of acquiring and trading cryptocurrencies are analyzed and compared. These options include extraction, purchase through digital currency exchange and exchange trading. Individual solutions are compared in terms of their convenience for a particular user.
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Crypto.com Marketing Case Study Wiithin Major Sport Events
Kamiš, Kilián ; Ortová, Nina (advisor) ; Koblovský, Petr (referee)
The bachelor thesis examines marketing and communication outcomes of the cryptocurrency exchange Crypto.com at major sporting events between the years 2021 and 2022. Since the issue of cryptocurrencies and blockchain is not generally known at present, the theoretical part of the thesis is devoted to this topic. In the initial three chapters, I present, according to the market capitalization parameter, the main cryptocurrencies that Crypto.com has in its portfolio. Part of the excursion into the world of virtual currencies is also an insight into the nature of the blockchain and its potential use in marketing. The practical part is represented by a content study that analyzes media and sponsorship partnerships between Crypto.com and brands in the field of professional sports. Individual fragments are analyzed primarily in connection with Morning Consult's research, which examined the relationship of sports fans with cryptocurrencies and blockchain. In the second part of the research, the advertising outputs of the 2022 Super Bowl cryptocurrency exchange competitors and their impact on the current competitive market position are described. The thesis concludes with suggestions and findings that arise from the stated research questions.
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Examining the Interaction between the Cryptocurrency Market Development and Activity on Leading Social Networks
Doškář, Jakub ; Fanta, Nicolas (advisor) ; Baruník, Jozef (referee)
In this thesis, analyses are conducted to determine whether various measurements of social media activity, including the sentiment value of posts, can be drivers or even predictors of a change in a selected metrices of cryptocurrencies. The analyses are performed on data collected in one-hour and fifteen-minute time intervals from the February of 2021 until the November 2022. The results of the analysis show that variability of the closing price of Bitcoin can be to some extent explained by sentiment derivatives only. Furthermore, it was proven that sentiment derived from social media is significant when used as a predictor of a direction of a price change, under specific circumstances. These results oppose the previous studies, where sentiment was not recognized significant. Moreover, it was determined that considering one- hour intervals returns marginally better outcomes than in the case of shorter time intervals. The thesis outlines the challenges researchers can face when using this technique in their work. Keywords Cryptocurrencies, Bitcoin, Social sentiment, Sentiment analysis, Twitter, Social media, Cryptocurrency exchange Title Examining the Interaction between the Cryptocurrency Market Development and Activity on Leading Social Networks
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Cryptocurrencies and Their Trading Options
Kubík, Lubomír ; Dušková, Monika (referee) ; Luhan, Jan (advisor)
The bachelor thesis focuses on the development and formation of cryptocurrencies especially the most common cryptocurrency Bitcoin. It describes the principles of blockchain and decentralized currencies. It focuses on the comparison of individual kinds of cryptocurrencies which are compared from several points of view, such as their origin, the principle of their functioning and value. Furthermore the possibilities of acquiring and trading cryptocurrencies are analyzed and compared. These options include extraction, purchase through digital currency exchange and exchange trading. Individual solutions are compared in terms of their convenience for a particular user.
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