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Analysis of Crisis Communication in the Babies Switched at Birth in the Hospital of Třebíč Case
Böhm, Jiří ; Lešetický, Ondřej (advisor) ; Rydlová, Jana (referee)
The theoretical part of this thesis focuses mainly on crisis communication and its goal is to pinpoint its instruments, principles and regularities. The theoretical part also defines the concept of crisis and offers an adequate guide on what action should management take in individual periods of crisis. Apart from crisis communication and crisis management, it also explains the regularities of media analysis, which is used as an information portfolio for the second, practical part. The result is an evaluation of crisis communication during the events of "babies switched at birth in the hospital of Třebíč" from the hospital's perspective, mostly based on aforementioned media analysis. Adequate recommendations are proposed, based on the results.
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Cooperation of components of integrated emergency system in catastrophes and multiple disasters
VYHNÁLEK, Jakub
The topic of my bachelor thesis is the Co-operation of the components of integrated emergency system in catastrophes and multiple disasters. The target of the thesis is mapping the knowledge of the type activity of components of the integrated emergency system during the common intervention in the extraordinary event with a high number of the injured and victims with accent on the work of the Medical Rescue Service. The partial target is to find out the knowledge of the communication in the Tetrapol digital system. The thesis is split into the theoretical and practical part. The theoretical part of the thesis is devoted to the Integrated Emergency System, its components and tasks. It defines the concepts used in connection with the multiple disasters and moreover it mentions the documents necessary for the liquidation of an extraordinary event. It also describes the communication in the digital Tetrapol system. In the practical part, the method of the quantitative research in the form of the anonymous questionnaire was selected. The respondents were employees of the Medical Rescue Service of the South Bohemian Region. Based on the determined goals, two hypotheses were postulated. The first hypothesis reads: ?Members of the Medical Rescue Service are able to communicate in the Tetrapol digital system?. The second hypothesis reads: ?The junior employees (up to 5 years of practice) have a better knowledge of the type activity of the components of the integrated emergency system during the common intervention in case of an extraordinary event with a high number of injured and victims for the Medical Rescue Service than the senior employees. The investigation refuted both hypotheses and it has shown the deficiencies in the theoretical preparedness for the liquidation of the extraordinary event in the tested sample. In the framework of improving the awareness and knowledge of liquidation of an extraordinary event, it is suitable to devote more time to the given issue already during the studies of medical rescuers as well as subsequently in the employment for example in the form of internal seminars.
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Ethical aspects of crisis company communication
Roztočilová, Linda ; Antušák, Emil (advisor) ; Kopecký, Zdeněk (referee)
The topic of the Master's Thesis "Ethical aspects of crisis company communication" is crisis communication. It is aimed at theoretical knowledge, analysis of ethical failure in the crisis communication and the measure suggestion for company management in crisis communication planning and managing. The Master's Thesis is focused on two examples from the floods in August 2002. The floods in the Prague underground and in the chemical plant Spolana Neratovice became the symbol of the summer situation. The analysis has detected the importance of the ethical aspects of crisis communication. The breach of these principles or conscious violation of them could have not only personal but also economic and legal consequences.
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Seniors in emergencies and the specifics of working with them.
KOPECKÁ, Libuše
The current state of the issues of population ageing is one of the demographic trends of the present, which becomes worldwide the problem of the 21st century. People live to a great age and simultaneously birth rate is falling. Nowadays old age is presented as negative part of life, which should be put off as much as possible. On the contrary, the cult of youth, health and performance is emphasized. Ageing is an unavoidable and very individual process. In its course many needs are changing, some of them are accented more, some of them, on the contrary, lower their importance. The old people are not able to adapt themselves and they do not react so promptly to changes in progress in all spheres of the social life. They thereby become an age group that is more and more endangered and needs an interest and attention of the society. The principles of human rights should be applied regardless the age of a citizen, state of his/her mind and health, income level, social situation or level of education. Rights and freedoms express autonomy of old people and are not even decreased by their placement into hospital or sanitary facilities. The question arises of whether the bodies and organizations participating in crisis management are ready enough for specifics of work with seniors and whether the seniors are informed enough in case of emergency. The hypothesis is based on the assertion that crisis management allows for specifics of seniors and their approach to life and that seniors are sufficiently informed about their rights and duties in case of the occurrence of emergency. By evaluation of available literature, methodical material and standards of the integrated rescue system I realized that the group of seniors is not considered to be a separate category, but it is part of the group with special needs. Members of individual sections of the integrated rescue system have awareness of the specifics of that category and they receive other information concerning this sphere, however, they do not deal with that as with the separate category. The workers in social services, helping professions and non-profit organizations pay attention to the group and problems of seniors. I also explored the situation in neighbouring countries of Europe and it is similar. Seniors are not sufficiently prepared for emergency. I can see the problem in the global level ofpopulation readiness. The reason does not lie in the fact that conditions for their readiness are not created or the readiness does not exist at all. The problem is its limited use by inhabitants owing to underestimation of risks and dangers. People are uninterested in that, they think they will not be endangered and affected, which results in the state when neither an individual nor their communities are prepared for emergency and they do not know how to behave rationally and safely during emergency. I can thus see the solution in meaningful deepening of awareness, necessity of personal readiness and notification of a possible risk of the occurrence of emergency and its consequences not only among seniors.
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Communication with the public at the time of the solution crisis situation
SALÁTOVÁ, Renata
Life on our planet does not exist without risks. Nobody is protected against extraordinary events and crisis situations. Except for enormous traffic accidents and natural disasters such as floods, fires, windstorms, landslides and avalanches there are also probable accidents with leakage of dangerous chemical substances in the Czech Republic. Above listed probable situations require immediate reaction and in many cases their solution raises the need of communication with public. In the Czech Republic there was for this purpose created a system of crisis management, which carries out prevention and correction of crisis situations and during crisis outbreak exercises specific procedures leading to reduction of crisis effect. Integral part of activities is the area of information flow (crisis communication) including informedness of general public. The result of above described activity is the plan of communication with public. With respect to the fact that no rule of law solves the content and structure of this document, my proposal results from accessible scientific literature, performed analysis of chosen municipalities and consultation with professionals on this topic. Information is the base of all events, however they are useless if the do not reach these who were they addressed to. That is why their transfer should play the main part when carrying out precautionary measures against extraordinary events and crisis situations as well as in the time of crisis situation solution.
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Analysis of the ethical aspects of the crisis communication
Tsaruk, Khrystyna ; Antušák, Emil (advisor) ; Kopecký, Zdeněk (referee)
Analysis of the ethical aspects of the crisis communication abstract - The main goals of this Bachelor Degree Thesis are: 1) Analyze the essence of the crisis communication. 2) Analyze the ethical aspects of the crisis communication. 3) Analyze the crucial negative impact of the unethical behavior through the example of Chernobyl NPP accident. The first chapter is the theoretical part that is focused on defining the concepts directly related to the topic of the Thesis, creating an overview of the crisis communication as an important part of crisis management and as a powerful instrument in dealing with crisis situations. The second chapter deals primarily with the ethical side of the crisis communication. It provides a number of examples showing the connection between ethics and crisis communication. This part emphasizes the importance of the ethical thinking and behavior in the moments when disaster occurs in order to eliminate the negative impact upon the population, economy, and environment. The third chapter is the practical part that is focused on the description of the ethical aspects of crisis communication through the example of Chernobyl Nuclear Power Plant accident. In the end of this Thesis, there is a summary of all pieces of knowledge about the ethical aspects of the crisis communication and the Corporate Social Responsibility.
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Public Relations and Communication in the Health Sector
Pertlíčková Balcarová, Monika ; Lešetický, Ondřej (advisor) ; Chrápková, Taťána (referee)
The thesis describes the role of public relations and communication in the health sector and points at its specifications and differences if compared to the profitable sectors. The thesis analyses the current level of the issue in the Czech Republic, including legal and ethical perspectives of a health institution. The first part of the thesis explains the theory of the public relations and communicaiton sectors and includes a concise description of the health sector. The second part deals with internal, external and crisis communication of individual hospitals and institutions and analyses them through the method of qualitative research. Aside from other aspects, I describe pratical operation of public relations, usage of media communication tools in practice at individual health institutions. In addition to this, target audience, the public and the importance of a good reputation of a hospital have been defined in this part.
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Crisis communication as an important tool of corporate management
Francová, Martina ; Antušák, Emil (advisor) ; Kopecký, Zdeněk (referee)
Theory-metodological part: definition of basic terms as corporation -- corporation surroundings, corporate identity and image; extraordinary incident, crisis situation, crisis, crisis management; brief definition of legislative-juristic environment. Definition of the term communications -- common aspects and types of communication. Crisis communication, analysis of available methods of crisis communication in a company, analysis of available tools of crisis communication in a company. Practical part: manual for crisis communication of a company applied in bank's environment.
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Internal Organizational Communication Analysis in Hirschmann Czech s.r.o.
Trlicová, Stanislava ; Bedrnová, Eva (advisor) ; Francová, Tereza (referee)
The diploma thesis is concentrated on internal organizational communication analysis in Hirschmann Czech s.r.o. during the financial crisis. All empirical data are obtained by the anonymous questionnaire research among the workers and standardized individual interview with their leaders. Gathered data are statistically processed followed by verbal interpretation. There are some internal organizational communication problems identified according to the research findings. Final chapter is devoted to the practical recommendations which can help the company to improve the process of its internal organizational communiaction.
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