National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Potravinové zásoby českých domácností
Medová, Daniela
Medová, D. Food stocks of Czech households. Diploma thesis. Brno: Mendel Univer-sity in Brno, 2023. The diploma thesis deals with the characteristics of consumer behaviour re-lated to purchases of food for storage in Czech households. The thesis identifies the food that Czech households buy for storage, where consumers store it, their motivation to stockpile food and factors that influence the size of food stocks. In addition, the amount of consumption and expenses of Czech households for food, the amount of food waste and the most common reasons for throwing away food are listed here too. The characteristic was created using processed primary and secondary data. Primary data were collected through a questionnaire survey (n = 319) and structured interviews (n = 20). Based on the results of this research, recommendations are proposed for traders and consumers that will lead to a re-duction in food waste.
Pensioners as a target group for internet food sale
HANZLÍKOVÁ, Nikola
The aim of the bachelor thesis was the evaluation of shopping behaviour of pensioners and their attitude towards buying food via the internet. On the basis of secondary data, it defines shopping behaviour and its approaches. Then the thesis describes factors which have influence on consumer during shopping. It also investigates the decision-making process of the buyer. The next step is the introduction of the term of e-commerce. Subsequently there are advantages and disadvantages of shopping on the internet, trading with food by the internet and the most significant online salesperson of food in the Czech Republic. Then the thesis is focused on the research of buying behaviour of pensioners on the internet. On the basis of marketing research by method of questionnaire survey, the primary data were processed. The data are presented by graphs and tables.
Shopping behaviour and customers attitude related to selected retail outlet
VÍTKOVÁ, Nikola
The theoretical section attempts to explain shoppers? behaviour in defining the terms of consuming and buying. The marketing research focused on customers planning of purchases or factors affecting the purchases without a plan and attempted to look at different groups of customers.

Interested in being notified about new results for this query?
Subscribe to the RSS feed.