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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
The Negative Consequences of Consumer Contests as a Sales Promotion Tool
 Vobecký, David ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
This bachelor's thesis deals with risks and negative consequences of consumer contests as a sales promotion tool. It is divided into two main parts: theoretical and practical part. The theoretical part consists of general relevant information associated with this issue. The practical part loosely follows with using specific examples of unsuccesful contests. The aforementioned parts help to create a coherent set of risks, which the organizator as well as the consumer may face. In context with these defined risks and specific examples the negative consequences as possible unfavorable impacts are subsequently determined.
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The role of consumer contests in commercial communications
 Pokorná, Kristýna ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The thesis deals with the role of consumer contests in commercial communications. The aim of this thesis is to assess their role in communication mix. The theoretical part analyzes consumer contests as one of sales promotion tools and describes their specific features. The practical part stems from my field research and examines whether consumer contests have any impact on purchase decision and on brand awareness.
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Consumer contests
 Schwarz, Michal ; Vávra, Oldřich (advisor) ; Pěnkava, Karel (referee)
Thesis disserts upon consumer contests and competitions. It defines their position among other sales promotion tools and studies their specifics. Describes the fundamental steps of the organization of contests as well as the legislative background. The practical part of the thesis is based on field research and aims to get an idea of consumers' attitudes to competitions. It attempts to propose an ideal model of consumer contests.
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